Reckitt Benckiser : RB Acquires Queen V

London, January 20, 2021 - RB today announces that it has acquired Queen V, a feminine wellness brand established in the US, focused on vaginal health. Founded in 2018 in California, Queen V takes a unique and inclusive approach to vaginal health with its commitment to make feminine wellness more accessible and empower women to take control of their bodies.

The acquisition of the Queen V brand is demonstrative of RB's commitment to innovative, purpose-driven brands that consumers love and is in line with the strategy to play in new spaces and adjacencies. Queen V will be part of RB's Health Global Business Unit, alongside leading sexual wellbeing brands, KY and Durex.

'Queen V is a fantastic purpose-driven brand with products that appeal to the needs of our diverse and evolving customer base. This innovative brand has the potential to enhance wellness and make a positive difference to many consumers' daily lives. Working together with the Queen V team, we are committed to the shared mission of de-stigmatization, focusing on women's needs and vagina-positivity'

Olga Osminkina-Jones,
Global Senior Vice President of Sexual Wellbeing at RB

For further information, please contact:

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About Queen V

Queen V is a female powered, gen z & millennial-focused vaginal hygiene and wellness brand that is changing the face of the category. Founded by the daughter of a gynaecologist, by woman for women brand, Queen V is dedicated to giving consumers the royal treatment by cultivating a community to speak openly about vaginal wellness. The company introduced a line of pH-balanced, better-for-you products that are easy-to-use, and accessible to women everywhere.