Did you know that around 15 million babies are born prematurely every year? Being born prematurely does present a host of challenges but 'preemie' babies aren't called 'little fighters' for nothing. And this World Prematurity Day, Enfamil is recognising and celebrating the teams who keep these little fighters fighting with an extra special campaign.
Enfa has been meeting children's nutritional needs for over 50 years. And for the 10th World Prematurity Day this year, the number one infant formula brand recommended by pediatricians is focusing its attention on the people who support preemie babies every step of the way. Continuing to put people first, Enfa is recognising the hard work and the ups and downs and emotional toil of looking after a preemie baby experienced by healthcare professionals (HCPs), parents and Reckitt colleagues - who design and create quality products for preemie babies all over the world - with an extra special campaign.
World Prematurity Day facts
Babies born before 37 weeks are considered premature
Premature birth is the leading cause of death among young children
About 10% of babies are premature
The cause of premature birth can be multifactorial
Most preemie babies are treated in the NICU
Skin-to-skin contact is beneficial for preemies
Premature babies are more likely to face challenges - they miss out on important weeks in the womb which can impact their development. They're at a higher risk of experiencing breathing difficulties, feeding issues, developmental delays and problems with vision and hearing
Tiny babies can grow up to do HUGE things - premature babies may face challenges, but they can go on to do way more than just catch up with their peers. Famous former preemies include Albert Einstein, Mark Twain, Pablo Picasso, Isaac Newton, and Stevie Wonder
The right nutrition can support catch up growth - like Enfa!
Get involved with the campaign over on social media from 17th November! Share our videos and add your own personal message using the hashtag #WorldPrematurityDay #PreemieFighter to raise awareness and make a difference.
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Reckitt Benckiser Group plc published this content on 17 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 November 2021 17:59:33 UTC.
Reckitt Benckiser Group plc specializes in the production and marketing of household cleaning products. The group also produces and sells personal care products and OTC remedies. Net sales break down by product family as follows:
- OTC and health products (41.5%): antiseptic products (no. 1 worldwide; Dettol brand), OTC products (Gaviscon, Mucinex, Strepsils, Clearasil, etc.), intimate wellness products (Durex, K-Y and Queen V brands), vitamins, minerals and dietary supplements (Airborne, Move Free and Neuriva brands), analgesics (Nurofen brand), and personal care products (Veet brand);
- hygiene and household cleaning products (41.2%): toilet and bathroom cleaning products (Cillit Bang and Harpic brands), disinfectants and surface cleaners (no. 1 worldwide in disinfectant cleaners; Dettol, Lysol and Veja brands), deodorants and anti-parasitics (no. 2 worldwide; Air Wick, Mortein and SBP brands), dishwashing products (no. 1 worldwide; decalcifying salts, anti-corrosion products, strippers, etc.; Calgonit and Finish brands), laundry detergents, fabric softeners and ironing aids (Vanish, Calgon and Woolite brands);
- nutrition products (17.3%): primarily infant nutrition products (Enfamil, Enfagrow, Enfinitas and Nutramigen brands).
Net sales break down geographically as follows: the United Kingdom (5.4%), the United States (31.8%) and other (62.8%).
RECKITT BENCKISER GROUP PLC 
