Reckitt Benckiser : #WorldsToDoList

Are you an Asana or Trello user? Or do you prefer to organise your 'to do' list the old-fashioned way, using a pen and paper? There are lots of different methods but whatever your organisational preference may be, we're pretty sure you've never seen a to do list like this...

The UN's Sustainable Development Goals (SDGs) World's To Do List initiative launches on 20 September and we're looking forward to getting involved. And trust us when we say, it's going to turn heads.

The World's To Do List is an international guerilla marketing campaign that will be challenging some of the world's largest companies (ourselves included) to hide their products and services behind huge sticky notes for one week. Each sticky note will appear as part of a to do list, with SDGs listed as a series of actions companies, customers and consumers all must work together to achieve.

From Times Square to Twitter, sticky notes are set to start appearing across the world's biggest brands' ads and international campaigns. And this year, we'll be joining in.

Whether it's 'clean water and sanitation for all' or 'delivering good health for all', we're committed to delivering on our commitments as a Global Goals Business Avenger.