Reckitt Introduces Science-Led Lysol® Pro Solutions
July 22, 2021 at 09:00 am EDT
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Reckitt officially introduces Lysol Pro Solutions – Lysol's science-led, business-to-business offering that helps companies of all types and sizes protect customers and staff from the spread of illness-causing germs. Lysol Pro Solutions is being introduced at a time when 78% of consumers are still concerned about germs.¹ Following the pandemic, consumers have a heightened awareness of how germs spread and a strong expectation that businesses will do their part to help prevent and combat the transmission of viruses such as flu, respiratory syncytial virus (RSV), and rhinovirus. Around 85% of business leaders believe that having the right products and processes for cleaning and disinfection is one of their most important job responsibilities. However, 70% do not have any specific expertise in this area. Lysol Pro Solutions addresses these needs by empowering businesses across all industries to take the appropriate measures to protect their staff and customers. It draws on Reckitt's deep science expertise and world-renowned research on illness-causing pathogens. Lysol Pro Solutions has already delivered successful programs for industry leaders such as Hilton Hotels, Delta Air Lines, Avis Budget Group, and many Major League Baseball teams, where custom protocols have been implemented to help combat the spread of germs. Notably, 62% of people indicated that they are more confident to engage with a brand if a Lysol partnership is in place. The Lysol Pro Solutions program includes: Science-backed targeted hygiene solutions and training materials developed around the high-traffic and high-touch areas of businesses. To combat the transmission of germs in hotspot areas, Lysol's team of virologists, microbiologists, and medical scientists have developed these solutions through intense testing. Cleaning and disinfecting protocols are combined with other appropriate measures, such as encouraging staff and customers to wash or sanitize their hands at critical times; Utilization of Lysol's trusted range of disinfectant products which kill 99.9% of bacteria and viruses. At a time when a majority of Americans remain concerned about germs while away from home and 88% expect businesses to implement protective measures, it is paramount that businesses use effective and trusted products such as Lysol Disinfecting Wipes and Lysol Disinfectant Spray. These products have been proven effective against SARS-CoV-2, the virus that causes COVID-19; Lysol signage and iconic intellectual property, enabling businesses to leverage the #1 U.S. disinfectant brand. The presence of Lysol-branded signage within businesses and their marketing enables owners to demonstrate their commitment to science-backed cleaning and disinfection protocols and help increase their customers' confidence; Global delivery logistics for fast and reliable deployment across the country, ensuring businesses have proper quantities of Lysol products to meet the standards set forth by the enhanced protocols and customers' expectations.
Reckitt Benckiser Group plc specializes in the production and marketing of household cleaning products. The group also produces and sells personal care products and OTC remedies. Net sales break down by product family as follows:
- OTC and health products (41.5%): antiseptic products (no. 1 worldwide; Dettol brand), OTC products (Gaviscon, Mucinex, Strepsils, Clearasil, etc.), intimate wellness products (Durex, K-Y and Queen V brands), vitamins, minerals and dietary supplements (Airborne, Move Free and Neuriva brands), analgesics (Nurofen brand), and personal care products (Veet brand);
- hygiene and household cleaning products (41.2%): toilet and bathroom cleaning products (Cillit Bang and Harpic brands), disinfectants and surface cleaners (no. 1 worldwide in disinfectant cleaners; Dettol, Lysol and Veja brands), deodorants and anti-parasitics (no. 2 worldwide; Air Wick, Mortein and SBP brands), dishwashing products (no. 1 worldwide; decalcifying salts, anti-corrosion products, strippers, etc.; Calgonit and Finish brands), laundry detergents, fabric softeners and ironing aids (Vanish, Calgon and Woolite brands);
- nutrition products (17.3%): primarily infant nutrition products (Enfamil, Enfagrow, Enfinitas and Nutramigen brands).
Net sales break down geographically as follows: the United Kingdom (5.4%), the United States (31.8%) and other (62.8%).