Red Hat, Inc. and IBM announced the general availability of Red Hat Marketplace, a one-stop-shop to find, try, buy, deploy and manage enterprise applications across an organization’s hybrid IT infrastructure, including on-premises and multicloud environments. A private, personalized marketplace experience is also available with Red Hat Marketplace Select at an additional cost for enterprises that want additional control and governance with curated software for more efficiency and scale that is pre-approved for that particular enterprise. Red Hat Marketplace and Red Hat Marketplace Select, operated by IBM, deliver an ecosystem of software from a range of independent software vendors (ISVs) built on Red Hat OpenShift to provide clients with modern, consistent solution discovery, trial, purchase and deployment. Red Hat OpenShift allows for the portability of mission-critical workloads across secured hybrid cloud environments with certified enterprise software that can help companies avoid vendor lock-in. For companies building cloud-native infrastructure and applications, Red Hat Marketplace is an essential destination for unlocking the value of cloud investments, designed to minimize the barriers facing global organizations as they accelerate innovation. A growing ecosystem of ISVs has embraced the marketplace because it offers them an efficient, vendor-neutral, and data-driven channel for selling and supporting products in enterprise accounts.