Red White & Bloom Brands Inc. has appointed Christopher Ecken as its Chief Financial Officer, effective October 2021. Ecken brings decades of finance experience, including the last 25 in executive finance at Brown-Forman, a producer of some of the world?s most recognizable alcohol brands; including Jack Daniel?s?, Woodford Reserve? and Herradura?. Mr. Ecken has served in leadership roles overseeing and administering a full spectrum of finance functions, including strategy and forecasting, operational management, and execution, risk management and controls, revenue management, and M&A due diligence. Most recently he held the title of Senior Vice President, Director Global Analytics, after successful execution of the roles of SVP Director Global Financial Planning & Analytics/Commercial Finance; VP Director Global Business and Strategic Analytics; and VP Finance Director ? North America; VP Finance Director Latin America; as well as other positions. Some of his most notable achievements include: Leading a cultural and mindset shift away from standard budgeting and reporting, toward continuous planning, data-driven analytics and actionable business insights; Leading the global revenue management initiative focused on creating sustainable growth; Fully implementing global and regional restructuring; and Creating and leading a new data science organization focused on delivering insights and strong visualization.