Integral Ad Science announced the expansion of its partnership with Reddit. Global advertisers can now access expanded measurement capabilities across Reddit, including Viewability and Invalid Traffic Measurement, as part of IAS's Total Media Quality for Reddit. With Total Media Quality for Reddit, advertisers can remain confident that their media buys are reaching real users across more than 100,000 authentic interest-based, intent-driven communities on the platform.
With Total Media Quality for Twitter, IAS will provide advertisers with: Greater Transparency: Advertisers can validate their content adjacency with trusted third-party analysis aligned to industry frameworks, and validate that they are engaging with real users and maximizing campaign spend. Comprehensive Reporting: Advertisers can leverage IAS Signal, IAS's unified reporting platform, for industry leading Viewability, Invalid Traffic, and Brand Safety and Suitability Measurement with content-level insights that enable advertisers to stay informed and take action. Best-in-class Technology: Total Media Quality for Reddit is powered by IAS's AI-driven Multimedia Technology, which enables advertisers to accurately classify content at scale through frame-by-frame analysis, combining image, audio, and text signals.
Global Coverage: IAS supports measurement across web and in-app, video, and display campaigns for Reddit's Feed, Conversation, and Takeover placements.
