GEDI announced it is offering new features to its readers and transforming the process of creating audio content for its publications. As of September 17, 2024, the websites and apps of the Group's publications integrate Voice Studio, an AI-powered solution developed by Discovery Reply, a company within the Reply Group specializing in Digital Experience Management solutions. Voice Studio uses one of the best AI-based voice cloning engines to convert text articles into high-quality audio podcasts, ensuring the realism and naturalness needed for a clear and authentic listening experience.

The solution has already been used for the publications "la Repubblica" and "La Stampa," producing over 300 audio pieces per day. Discovery Reply has developed custom features tailored to GEDI's editorial context, such as correctly adapted pronounced for foreign words, contextual expansion of acronyms, and modulation of tone, rhythm, and emphasis depending on the type of article (e.g., news, sports, culture). There are also tools available for the quality control of the generated audio, allowing editorial intervention for corrections that automatically apply to future productions, as well as the option to integrate background music into the final audio file.