The parent company of Burger King said Thursday, rising prices due to inflation are driving more customers to use things like coupons and loyalty program rewards.
The same holds true for the other major brands owned by
The
The company's thousands of franchises are seeing more customers redeeming coupons and loyalty program rewards to offset a more-expensive menu, according to its executives.
"It suggests people are looking for good value for money,"
He said the company is attempting to usher those customers away from coupons and onto its brands' mobile apps, where it still offers promotions and also gains digital information.
The company's digital sales saw double-digit growth year-over-year, climbing to over
Cil told investors a larger sector-wide trend is seeing lower-income customers spend less at fast food restaurants, while a different segment is frequenting the restaurants more often, moving away from pricier casual dining spots.
Fast food chains
"We continue to see steady improvements in our Burger King
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