Makeup Revolution launched on July 20, 2022, IRL Filter Foundation, an all-new foundation line available exclusively at ULTA Beauty stores nationwide, on Ulta.com and RevolutionBeauty.com. With 30 inclusive and skin-loving shades, the breathable foundation supports your skin's true beauty leaving beauty filters behind. IRL Foundation serves as confidence in a bottle and is formulated to diffuse pores and withstands a 16-hour wear – No touch ups needed!

Makeup Revolution launches IRL Filter Foundation to their coveted makeup portfolio with a campaign aiming to inspire consumers to feel confident with the comfortable long wear formula. The soft matte and breathable foundation is oil-free, provides 20% more pigment for easy buildable coverage and is infused with Niacinamide for diffusing pores and concealing potential blemishes. With 30 shades ranging from fair to deep that are vegan and cruelty-free, Makeup Revolution continues to embrace a diverse breadth of consumers.

The Makeup Revolution IRL Filter Foundation ($13) is available exclusively at ULTA stores nationwide, on Ulta.com and RevolutionBeauty.com.