Gravity4, Inc. made an offer to acquire TradeDoubler AB (OM:TRAD) from Alecta Pensionsförsäkring, ömsesidigt, AP Fonden 4, Henrik Kvick AB, Monterro Investment AB, ReWorld Media SA (ENXTPA:ALREW), Avanza Fonder AB, Swedbank Robur Fonder AB and SEB Investment Management AB and others for approximately SEK 280 million on May 15, 2015. As reported, Gravity4, Inc offered a price of SEK 6.67 per share for TradeDoubler resulting in payment of approximately SEK 560 million. On May 20, 2015, Gravity4 doubled the offer price to SEK 13.4 per share to be payable in cash upon closing, additional to the equivalent of that amount in Gravity4 stock.

Gravity4, Inc. cancelled the acquisition of TradeDoubler AB (OM:TRAD) from Alecta Pensionsförsäkring, ömsesidigt, AP Fonden 4, Henrik Kvick AB, Monterro Investment AB, ReWorld Media SA (ENXTPA:ALREW), Avanza Fonder AB, Swedbank Robur Fonder AB and SEB Investment Management AB and others on May 21, 2015. As of May 22, 2015, Finansinspektionen, Swedish FSA prohibits the takeover bid because no such undertaking was made to the stock exchange.