With this acquisition, Reworld Media becomes the owner of one of the world's foremost "women's premium" media brands. The Grazia brand has presence in 23 countries, mainly through a network of licensees. With the Icon brand, Reworld Media is additionally bringing in a leading "fashion & lifestyle" media brand for men in Italy.
This external growth transaction testifies to Reworld Media's ambition to expand on the international market, where the Group currently generates 26% of its annual turnover[1], primarily through its technology activities (BtoB division).
"Reworld Media is taking a new turn on the international front; we will now replicate, in Europe and on a global scale, the media brand development strategy that has made our Group a success in France. We are thrilled to be accelerating our international growth through the power and potential of the Grazia and Icon brands, and with the contribution of a network of quality partners. We will put our digital expertise and technologies to work for them, while the breadth of their network will help to internationalise some of our media brands. "- Gautier Normand, Chairman and Chief Executive Officer of Reworld Media.
The newly acquired brands are now together at Reworld Media Italia, a new subsidiary of the Group headed by Daniela Sola, who previously managed these same businesses at the Mondadori Group.
[1] Fiscal Year 2021
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Reworld Media SA published this content on 10 January 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 02 February 2023 13:10:01 UTC.