Reworld Media has announced the acquisition of Trygr, an advertising technology company specializing in Retail Media, an operation which 'strengthens the group's development in a fast-growing digital advertising market segment'.

With Trygr, Reworld Media now offers full Retail Media campaigns, based on 'buyer' data and distributed on retail and e-merchant sites", explains the media group.

"This collaboration optimizes the entire value chain, from audience qualification to performance measurement. It offers brand advertisers a powerful media and data solution that is easy to activate", it continues.

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