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MarketScreener Homepage  >  Equities  >  London Stock Exchange  >  Rexam PLC       GB00B943Z359

REXAM PLC

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Rexam PLC : Rexam launches innovative new printing technology, Editions*, to customers globally

05/03/2013 | 08:46am EST

Following the development of Editions* by Rexam in South America in July 2012, Rexam is now launching this innovative printing process globally.

Using the latest patent pending technology, Editions* allows Rexam to produce 8 to 24 designs of the same label simultaneously on a single pallet. This printing innovation allows Rexam's customers to deliver several designs to one single filling line, creating increased marketing opportunities for brands using beverage cans and improving efficiency in the filling process as designs are already mixed on the same pallet.

Dr Lisa Carroll, Director of Technology at Rexam, says of Editions* development: "Rexam is delighted to be launching this most innovative printing technology to the global market. The idea was born by our label specialist in South America, João André Boas who showed great intuition and tenacity in developing the process. Editions* will enable our customers to create, personalise and maximise their Brand promotion to consumers and explore variety by using names, landscapes, silhouettes and even high definition images. All of this on one single pallet that ultimately results in variety in the multipack delivered."

Editions* can be adapted for all can sizes and is one of a number of innovations from Rexam that work to deliver added value and stand out appeal for customers.

*Patent pending

For more information please contact:

Stir PR
Jo Seymour-Taylor                                                                          +44 (0) 20 7749 2637
Jo.s-t@stirpublicrelations.com

Editors' notes:

About Editions*

  • Editions* was first developed by Rexam in Brazil 2012 and is considered to be 'the most innovative printing technology for cans.
  • All Rexam plants are prepared to produce can with Editions* technology ensuring availability across the Rexam Group.
  • Editions* can be used across all can sizes with three options of printing:
    • Basic - Alphanumeric characters - only; Latin Alphabet (European)
    • Premium - Silhouette style images; Cyrillic, Arabic and Asian alphabets; Latin alphabet (European)
    • Super Premium - Detailed images with shades (colour gradient)
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© Publicnow 2013
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