Rimini Street, Inc. announced the appointment of Alejandro González to the newly created role of general manager for Mexico and Central America. The role was established to service the Company’s growing client base and address increasing demand in the region for its award-winning portfolio of enterprise software support services. González is responsible for achieving sales and revenue growth targets across Mexico and Central America, ensuring client success and satisfaction with the Company’s services and helping clients with their technology roadmap and digital transformation. González joins Rimini Street with more than 20 years of technology industry experience at companies such as Salesforce, SAP, IBM, Microsoft and Unisys. He specializes in sales leadership, business development, operations, strategic planning and performance management. Most recently González served as regional vice president of sales for the Commercial Business Unit of Salesforce Mexico. In this role, González was responsible for the go-to-market and growth strategy for Mexico’s general business and mid-market segments, as well as expanding the organization’s existing client base. Prior to Salesforce, González was the general manager for Unisys Mexico where he was responsible for leading the business unit’s P&L and growth, as well as the company’s public sector strategy across Latin America. At SAP, González was vice president of sales for SAP Mexico where he led a team of 27 sales executives focused on the manufacturing, healthcare, oil and gas, finance and retail industries. He was also responsible for successfully bringing new SAP solutions to market and accelerating the growth of existing customer segments.