Walmartis launching two immersive experiences in the metaverse platform
The experiences, Walmart Land and Walmart's Universe of Play, offer interactive content and entertainment and bring Walmart's "isles" into a virtual world, according to a press release.
The news comes on the heels of Walmart offering its subscribers a new return option— a free pickup service that becomes available in October.
Walmart's
Walmart Land offers fashion, style, beauty and entertainment items directly to the global
"We're showing up in a big way — creating community, content, entertainment and games through the launch of Walmart Land and Walmart's Universe of Play,"
Walmart Land offers a virtual store of merchandise, or "verch;" a Ferris wheel offering a bird's-eye glimpse of the world; and unlockable tokens and badges that can be earned in various games and competitions. Walmart Land debuts with three experiences:
Electric Island : Inspired by the world's greatest music festivals,Electric Island includes an interactive piano walkway, a dance challenge, a Netflix trivia experience featuringNoah Schnapp and a DJ booth where users can learn to mix different beats.House of Style : Featuring a virtual dressing room, a strike-a-pose challenge, an oversized cosmetics obstacle course (obby) and a roller-skating rink,House of Style will offer products from af94, UOMA by Sharon C., ITK byBrooklyn & Bailey,Lottie London , Bubble and more.-
Electric Fest: New in October, users can jump back into
Electric Island for "Electric Fest," a motion-capture concert celebration featuring performances from popular artists such asMadison Beer ,Kane Brown and Yungblud
Users can click in on the excitement today and freely access the Walmart Land experience on Roblox.com and Walmart's Universe of Play on any device including PC, Mac, iOS, Android, Amazon devices, Xbox consoles, Oculus Rift and HTC Vive.
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