Rockwell Land Corporation at its annual stockholders' meeting held on May 28, 2014 announced the launch of its first venture into the hospitality sector with Rockwell Hotels and Leisure Management Corporation, the company's hotel and leisure arm, by the second half of 2014. The Aruga Serviced Apartments at Edades Tower and Garden Villas will offer 114 studio, one-bedroom, and two-bedroom units catering to the growing market of mobile businessmen and professionals, and travelling individuals seeking temporary residences in close proximity to the Makati Central Business District. The serviced apartments will be ready for occupancy by July of 2014.

Aruga currently has three locations for hotels, resorts, and serviced apartments in the pipeline, set to launch over the next five years.