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    ROVIO   FI4000266804

ROVIO ENTERTAINMENT OYJ

(ROVIO)
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Rovio Entertainment Oyj : Angry Birds Fly to Burger King With New Toys and Augmented Reality Experience!

05/10/2021 | 08:34am EDT

Collect up to nine plush toys and dive into an immersive web-based augmented reality experience at select Burger King locations!

Time to feast! Rovio Entertainment has once again teamed up with the Burger King® brand, this time bringing Angry Birds plush toys to King Jr. meals alongside an immersive new augmented reality (AR) experience. Now through May 31, Burger King guests visiting participating restaurants in locations across the globe can access the web-based AR experience by scanning a QR code inside Burger King restaurants and on items such as plush toys and meal packaging.

After scanning the code with their phone, guests select a virtual Angry Birds plush based on the toys included with King Jr. meals. Players then use their phone's camera to position the character's nest, which contains three eggs that must be protected at all costs! Tap away mischievous hatchlings, launch catapults of slime, and unlock power-ups to blow away enemies and keep the nest safe. When it's all done, players can save a photo of their experience to share with friends and family. Try it for yourselfherewith your phone!

The AR experience is built withZappar's WebAR technology, which seamlessly integrates physical Burger King locations with the digital world of Angry Birds, all without the need for any apps or downloads! The initiative continues Rovio's commitment to augmented reality experiences, marking its first ever consumer products WebAR experience.

'We're thrilled to partner with Zappar and Burger King to create this unique AR experience for Angry Birds fans,' said Katri Chacona, Director, Brand Licensing at Rovio Entertainment. 'The accessibility of WebAR and wide availability across thousands of Burger King locations make this an incredible opportunity to connect with consumers in new ways.'

Participating regions include the US, EMEA, APAC and LaTam. The campaign runs through May 31 in most regions and from May 10 to June 20 in the US and Canada.

Disclaimer

Rovio Entertainment Oyj published this content on 10 May 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 10 May 2021 12:33:05 UTC.


© Publicnow 2021
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Financials
Sales 2021 279 M 333 M 333 M
Net income 2021 25,5 M 30,4 M 30,4 M
Net cash 2021 149 M 178 M 178 M
P/E ratio 2021 18,8x
Yield 2021 1,76%
Capitalization 478 M 571 M 571 M
EV / Sales 2021 1,18x
EV / Sales 2022 1,04x
Nbr of Employees 487
Free-Float 47,6%
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Mean consensus OUTPERFORM
Number of Analysts 6
Last Close Price 6,43 €
Average target price 7,56 €
Spread / Average Target 17,6%
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Managers and Directors
NameTitle
Alexandre Pelletier-Normand Chief Executive Officer
René Lindell Chief Financial Officer
Kim Juhani Ignatius Chairman
Petri Hyökyranta Chief Technology Officer
Kieran O’Leary Chief Operating Officer
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