RBC Extends Sponsorship of RBC Canadian Open through 2017
Five-year agreement further solidifies RBC's significant
presence on PGA TOUR
Oakville, Ont. (Golf Canada) - RBC, Golf Canada and the PGA
TOUR officially announced today that RBC has extended its
title sponsorship of the RBC Canadian Open for five years,
through 2017. Terms of the partnership were not disclosed.
Dating back to 1904, the RBC Canadian Open is tied with the
Australian Open as the third-oldest national golf open behind
The Open Championship (British) and United States Open. This
year marks the 103nd playing of Canada's National Open
Championship. Sean O'Hair will defend his title at
Hamilton Golf & Country Club in Ancaster, Ontario, July
26-29.
Since becoming title sponsor of Canada's historic
national golf championship in 2008, RBC has worked closely
with Golf Canada to improve the tournament in a number of
areas including the implementation of a rotation among
Canada's best golf courses, increasing charitable giving
and enhancing the overall experience for fans and players.
After originally signing as title sponsor, RBC announced with
Golf Canada a plan for the RBC Canadian Open to generate $5
million over five years in support of children's wellness
in Canada. The tournament is well on its way to achieving
this goal, having contributed more than $4.1 million dollars
to various charities and community programs after the first
four years. As part of this vision, the RBC Canadian Open
named the Mike Weir Foundation as its National Charity
Partner. Proceeds from the RBC Canadian Open will help
provide a lasting legacy in both the event's host
community as well as communities across the country.
"Without question, RBC's involvement as title
sponsor has lent stability and growth to the RBC Canadian
Open and elevated its impact through charitable giving,"
said PGA TOUR Commissioner Tim Finchem. "RBC, in
partnership with Golf Canada, also spearheaded a plan to move
the RBC Canadian Open to the best golf courses throughout
Canada, which has proven to be a tremendous success and has
helped to strengthen its field. We are delighted that RBC
will continue to provide such a positive influence to this
historic tournament in the coming years."
For Golf Canada CEO Scott Simmons, RBC's continued
relationship with Canada's National Open Championship
solidifies RBC's standing as a champion supporter of golf
in Canada.
"RBC is playing a major role in supporting excellence in
Canadian golf and we are honoured to have them continue on as
title sponsor of the RBC Canadian Open," said Simmons.
"RBC is one of Canada's most respected corporations
and as a partner in golf, their brand, strength and continued
commitment to conducting a world-class event has elevated the
status and prestige of Canada's National Open
Championship. On behalf of our Board of Directors, staff and
Canadian golf fans from coast to coast, we thank RBC for
their continued investment in Canadian golf."
"Our sponsorship of the RBC Canadian Open has been
terrific for RBC, the tournament and the communities that
benefited from our charitable commitment," said Jim
Little, Chief Brand and Communications Officer at RBC.
"We are proud to see the tournament back in its rightful
place as a prominent stop on the PGA TOUR. Golf is a key
driver for our brand here in Canada and internationally, and
our renewed partnership demonstrates our commitment and
enthusiasm for Canada's National Open Championship."
RBC proudly supports golf around the world through high
profile relationships with the PGA TOUR, The PGA of America
and Golf Canada. In addition to being title sponsor of
Canada's National Open Championship, RBC is also helping
to nurture the next generation of Canadian golfers through
its support of Canada's National Amateur Golf Team (Team
Canada); contributing to Canada's National Amateur Golf
Championships; and lending its support to emerging Canadian
professional golfers in their transition to the PGA TOUR and
LPGA Tour.
RBC's presence on the PGA TOUR is also strengthened by
its title sponsorship of the RBC Heritage on Hilton Head
Island, South Carolina through 2016. RBC has also established
Team RBC, a partnership with prominent PGA TOUR members Mike
Weir, Stephen Ames, Luke Donald, Ernie Els, Matt Kuchar, Jim
Furyk, and Fred Couples, as well as Morgan Pressel of the
LPGA Tour. In addition, RBC is the Official Bank and Patron
Sponsor of the PGA Championship, the Senior PGA Championship
and PGA Grand Slam of Golf as well as Proud Supporter of the
2012 Ryder Cup.
distributed by
|
This press release was issued by RBC - Royal Bank of Canada and was initially posted at http://www.rbc.com/newsroom/2012/0330-golf.html . It was distributed, unedited and unaltered, by noodls on 2012-03-30 18:26:14 PM. The issuer is solely responsible for the accuracy of the information contained therein.
|