Healthy foods are making a strong stand in the Middle East and Africa and sales rose 20% between 2012 and 2014, which was the strongest growth in the category globally during this period1. A recent global consumer survey showed that 43% of respondents in the Middle East and Africa said that fortifying foods with vitamins would increase the likelihood of purchase, which is above the global average2. DSM's portfolio contains healthy ingredients supported by EU approved health claims, including nutritional lipids such as life'sDHA™, a vegetarian source of DHA omega-3 from algae; OatWell® oat beta-glucan, which helps lower the risk of cardiovascular disease by reducing cholesterol levels; and more.
Visitors can try a variety of healthy and tasty product samples on DSM's stand, including 3 new types of Halal certified vegetarian gummies, each supporting either eye, heart or brain health; crispy hearts cereals with OatWell and a ready to drink powder beverages with vitamins.
Other areas for discussion with experts include DSM's expanding portfolio of natural products, which are sourced from a range of wholesome sources including olives, tomatoes, oats and algae. Recent insights reveal that demand for natural products in the Middle East is growing. In the year to May 2015, 'natural' claims were one of the main focus areas for innovation in carbonated soft drinks in the Middle East and Africa, accounting for 16% of product launches during this period3. DSM can support customers in developing more natural products with clean labels, free from preservatives, E numbers and artificial colorants such as azo-dyes. For example, DSM offers a wide range of high performance natural-source and nature-identical carotenoids, which provide manufacturers with light yellow to red coloration options that consistently offer a natural solution and superior stability in beverage applications.
Visitors are invited to discover how DSM can help its customers offer nutritious, safe and affordable solutions tailored to the needs of Middle East and Africa's most challenged consumers with its Nutrition Improvement Program (NIP). NIP's mission is to positively impact public health by developing and implementing effective nutritional solutions and leveraging DSM's expertise and partnerships to reach and serve the 4 billion people at the base of the pyramid. DSM is working closely with other organizations across multiple sectors to fight malnutrition, such as governments, academia, the private sector, NGOs and international agencies.
Fortitech® Premixes will also be available on stand and is the one-stop source for food, beverage and pharmaceutical manufacturers looking to fortification as a way to differentiate their products from the competition. More information can be found by visiting www.fortitechpremixes.com.
Visitors can end each day by joining DSM for its social hour on stand from 16:00, where they can enjoy a healthy, fresh juice bar and luxurious Swiss chocolates.
1 We are what we eat, Healthy eating trends around the world, January 2015, Nielsen
2 We are what we eat, Healthy eating trends around the world, January 2015, Nielsen
3 Mintel 2015