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A partnership in the UK
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RTL AdAlliance is partnering with Virgin Media O2, one of the largest telecommunications providers in the UK, expanding its UK inventory with 32 FAST channels.

Through the new partnership, RTL AdAlliance will boost its ad sales strategy, making it easier for international advertisers to benefit from accessing Virgin Media O2's growing collection of FAST (free ad-supported streaming TV) channels. Today, the 32 FAST channels reach over 3.5 million UK households, which will be added to the inventory of RTL AdAlliance's pan-European Total Video portfolio and strengthen its media footprint within the UK.

International advertisers can leverage the premium FAST inventory to reach UK audiences through Connected TV campaigns. The content ranges from comedies and true crime to live sports and binge-worthy favourites, and includes channels such as Dazn Women's Football, Inside Crime and Red Bull TV.

Stephen Byrne, VP Partnership Development at RTL AdAlliance, says: "The UK has become one of our strongest markets and we are excited to add one of the biggest global media brands to our UK proposition. The FAST market is rapidly gaining traction, driven by increasing consumer demand for affordable viewing and the UK is in a leading position in Europe. Easily accessible digital linear offerings draw in highly engrossed audiences and particularly resonate with younger viewers. Accessing the FAST channels of Virgin Media O2 is especially straightforward as they are directly integrated into the CTV experience. That makes them the perfect setting for building brands and engaging with audiences when they are most attentive."

David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, adds: "Our line-up of FAST channels offers something for everyone. This is reflected by our incredibly diverse audience and provides brands with exciting advertising opportunities and guaranteed visibility. The same data that enhances our user experiences also empowers us to make data-driven decisions that help us thrive in the rapidly evolving content distribution landscape. We are excited to make the access to this premium ad space even simpler for advertisers from outside the UK by partnering with RTL AdAlliance."

Contacts

Oliver Fahlbusch

Executive Vice President Communications & Investor Relations, RTL Group

+352 / 24 86 5200

oliver.fahlbusch@rtl.com

Irina Mettner-Isfort

Vice President Media & Investor Relations

+49 221 456 56410

irina.mettner.isfort@rtl.com

RTL is Europe's leading entertainment brand standing for entertainment, independent journalism, inspiration, energy and attitude. With our TV channels, streaming services, radio stations and online platforms in Germany, the Netherlands, France, Hungary and Luxembourg, we reach millions of people across Europe every day. The RTL brand is owned by RTL Group.

About RTL Group

RTL Group is a leading entertainment company across broadcast, streaming, content and digital, with interests in 60 television channels, seven streaming services and 37 radio stations. The Group's families of TV channels are either number one or number two in six European countries, while RTL Group owns or has interests in radio stations in France, Germany, Spain and Luxembourg. RTL Deutschland is the Group's largest business unit and Germany's first cross-media champion, operating across TV, streaming, radio, digital and publishing. RTL Group's streaming services include RTL+ in Germany and Hungary, Videoland in the Netherlands and M6+ in France. Fremantle is one of the world's largest creators, producers and distributors of scripted and unscripted content, and is responsible for more than 11,000 hours of programming per year, alongside an international network of teams operating in 27 countries. The streaming tech company Bedrock, the ad-tech company Smartclip and the social media company We Are Era are also owned by RTL Group. As a market leader, RTL Group strives to foster alliances and partnerships within the European media industry, for example by building a one-stop advertising sales house in Germany with Ad Alliance and driving international advertising sales with RTL AdAlliance. Bertelsmann is the majority shareholder of RTL Group, which is listed on the Luxembourg and Frankfurt stock exchanges and in the MDAX stock index.

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RTL Group SA published this content on May 22, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on May 22, 2025 at 09:11 UTC.