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RTL is Europe's leading entertainment brand. With our TV channels, streaming services, radio stations and online platforms in Germany, the Netherlands, France, Hungary and Luxembourg, we reach millions of people across Europe every day.
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RTL Luxembourg goes United
26 April 2023 | RTL Luxembourg
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At RTL, the focus of our responsibility commitment has always been to embrace independence and diversity in our people, our content and our businesses.
Thomas Rabe, CEO of RTL Group
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RTL Group's streaming business continues to grow dynamically
13.11.24 | RTL Group
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ENDeutsch English
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About RTL
- An introduction to RTL Group
- Annual Report 2023
-
Overview
- Profile
- Strategy
- RTL brand
- Compliance
- Our history
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Board
- Board of Directors
- Audit Committee
- Nomination and Compensation Committee
-
Management
- RTL Group
- RTL Deutschland
- RTL Nederland
- RTL Hungary
- RTL Luxembourg
- RTL AdAlliance
- Fremantle
- Groupe M6
- We Are Era
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Business Units
-
Overview
- RTL Deutschland
- RTL Nederland
- RTL Hungary
- RTL Luxembourg
- RTL AdAlliance
- Fremantle
- Groupe M6
- We Are Era
-
Overview
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Responsibility
-
Overview
- CEO statement
- Our priorities
- CR organisations
- Our foundations
- CR policies and reports
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Our priorities
- Content
- Social and society
- Climate change
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Overview
-
Career
- RTL Careers
- Job search
- Register here
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Job worlds at RTL
- Entertainment
- Journalism
- Tech
- Data
- Digital Business
- Broadcasting & Production
- Sales
- Marketing & Communications
- Corporate Functions
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Career at RTL
- Entry Level
- Your way to RTL
- Your development
- FAQ
-
Life at RTL
- Who we are
- Our benefits
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Investor Relations
- Quarterly statement January to September 2024
- Interim results 2024
- Full-year results 2023
- Annual Report 2023
- Subscribe to RTL Group press releases
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Overview
- Key figures and outlook
- Equity story
- Our share
- Dividends
- Analysts' coverage
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- Corporate governance
- Dealing-related information
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Media
- Subscribe to RTL Group press releases
- RTL Media Hub: press archive
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- Deutsch | Englisch
On 6 March 2025, RTL AdAlliance, RTL Group's international media sales house, launched its self-service platform AdManager. The new platform will give international advertisers direct access to easily buy premium, brand-safe video inventory from some of the most demanded European broadcasters and media brands. The platform offers scalable reach and measurable impact, with the ability to reach European audiences via 77 million active smart TV sets, 40 million monthly Broadcaster Video-On-Demand (BVOD) users and access to over 5,000 web properties.
On the AdManager, advertisers and brands can easily segment and buy ad inventory from premium broadcasters, and leading Connected TV (CTV) players. Advertisers of all sizes can leverage a high-quality media offering that seamlessly integrates across all channels. It's easy to create, manage and monitor advertising campaigns on the offered digital portfolio, while advertisers also can track ad performance and make real-time adjustments, ensuring that their ads are reaching the right audience.
Oliver Vesper, Chief Digital Officer and Deputy CEO of RTL AdAlliance, says: "Today, advertisers and agencies have a fundamental need for simplicity in European media buying. By introducing the AdManager by RTL AdAlliance, we take a significant step to make navigating through our total video universe in all European markets as simple as possible, providing key information, guidance for media planning and buying: Reach the audiences you want, pay only for what has been delivered, and access all relevant campaign information with just a few clicks."
He continues: "We are putting our premium content from leading broadcasters in Europe, CTV and video publishers into the spotlight, making it easier for our clients to grasp the high-quality media offer across all channels and plan impactful campaigns in one location. Our ad manager aims to set new standards to truly represent broadcasters and video publishers and serve as a supportive buying tool for advertisers by combining premium video inventory with sophisticated user data and targeting technology."
The AdManager synergises with Smart Audiences, RTL AdAlliance's signature targeting product. The sales teams of all local RTL AdAlliance offices will provide consultancy to brands and agencies before and during onboarding as well as after the launch. The entire buying process is automated through seamless integration with the adserver Smartx from RTL Group's ad tech business Smartclip.
The platform is designed to evolve collaboratively with advertising partners to continuously adapt to market needs and create new opportunities for smooth, efficient and data-driven media buying. RTL AdAlliance has developed the platform together with DanAds, a leading provider of customisable and scalable self-serve ad tech infrastructure to serve European-specific needs.
Oliver Fahlbusch
Executive Vice President Communications & Investor Relations, RTL Group
+352 / 24 86 5200
oliver.fahlbusch@rtl.com
Irina Mettner-Isfort
Vice President Media & Investor Relations
+49 221 456 56410
irina.mettner.isfort@rtl.com
RTL is Europe's leading entertainment brand standing for entertainment, independent journalism, inspiration, energy and attitude. With our TV channels, streaming services, radio stations and online platforms in Germany, the Netherlands, France, Hungary and Luxembourg, we reach millions of people across Europe every day. The RTL brand is owned by RTL Group.
About RTL Group
RTL Group is a leading entertainment company across broadcast, streaming, content and digital, with interests in 60 television channels, seven streaming services and 37 radio stations. The Group's families of TV channels are either number one or number two in six European countries, while RTL Group owns or has interests in radio stations in France, Germany, Spain and Luxembourg. RTL Deutschland is the Group's largest business unit and Germany's first cross-media champion, operating across TV, streaming, radio, digital and publishing. RTL Group's streaming services include RTL+ in Germany and Hungary, Videoland in the Netherlands and M6+ in France. Fremantle is one of the world's largest creators, producers and distributors of scripted and unscripted content, responsible for more than 11,000 hours of programming per year, alongside an international network of teams operating in 27 countries. The streaming tech company Bedrock, the ad-tech company Smartclip and the social media company We Are Era are also owned by RTL Group. As a market leader, RTL Group strives to foster alliances and partnerships within the European media industry, for example by building a one-stop advertising sales house in Germany with Ad Alliance and driving international advertising sales with RTL AdAlliance. Bertelsmann is the majority shareholder of RTL Group, which is listed on the Luxembourg and Frankfurt stock exchanges and in the MDAX stock index.
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RTL Group SA published this content on March 07, 2025, and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on March 18, 2025 at 12:51:09.780.
