M6+ and Pluto TV partner in France
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M6+ and Pluto TV partner in France
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M6+ and Pluto TV have announced a strategic partnership, including an advertising agreement, which will bring new content and channels to both streaming platforms.

The partnership will mutually enrich M6+, Groupe M6's streaming platform with 26 million unique users, and Pluto TV, the first FAST (free ad-supported streaming) service launched in France.

From an editorial perspective, M6+ users will gain access to 12 channels from Pluto TV, featuring nearly 3,000 hours of content. This includes popular formats such as Yu-Gi-Oh!, Just Tattoo Of Us, Baywatch, Blue Bloods, Olive and Tom, MTV Classics as well as channels dedicated to cinema, series and animation.

Meanwhile, Pluto TV users will be able to enjoy six M6 channels, representing 2,000 hours of content, including well-known formats such as Zone Interdite, Turbo, Les reines du shopping (Shopping Queen) and Les Marseillais.

Under the partnership, M6 Publicité, the advertising sales house from Groupe M6, will become Pluto TV's advertising partner in France. They will manage the entire Pluto TV inventory in France and Pluto TV content accessible on M6+. Paramount Advertising in France will also sell Pluto TV inventory alongside M6 Publicité.

Henri de Fontaines, Member of the M6 Executive Board in charge of Strategy, Streaming, and Distribution, says: "As a pioneer of digital television in France, Groupe M6 is accelerating its transformation with its streaming plan around M6+ in response to the growing digital consumption of its content. Successfully launched in May 2024 with a catalogue of Group M6's iconic brands, our AVOD platform is also the destination of choice for the world's biggest audiovisual franchises. We are delighted with our ambitious partnership with Pluto TV, which will allow us to offer even more must-see content to our users. With the significant growth of FAST channels, this is an opportunity for us to get closer to an iconic player in this field. From a commercial point of view, this partnership will strengthen M6 Publicité's position in the French market by offering advertisers even more attractive and complementary solutions."

Olivier Jollet, Executive Vice President and International Managing Director of Pluto TV, adds: "Groupe M6 is an ideal partner, offering a powerful platform, popular content, a large consumer base and strong expertise in advertising sales. By combining their strong presence in France with our FAST capabilities, we aim to create a dynamic and innovative model for consumers and the industry in France, as well as a model for other markets."

M6+ already has ongoing partnerships with Konbini and Hayu, a streaming service owned by NBC Universal. The agreement with Pluto TV will strengthen the role of M6+ as an aggregator of the best video content in France, representing a new stage in Groupe M6's digitalisation plan.

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Irina Mettner-Isfort

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+49 221 456 56410

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RTL is Europe's leading entertainment brand standing for entertainment, independent journalism, inspiration, energy and attitude. With our TV channels, streaming services, radio stations and online platforms in Germany, the Netherlands, France, Hungary and Luxembourg, we reach millions of people across Europe every day. The RTL brand is owned by RTL Group.

About RTL Group

RTL Group is a leading entertainment company across broadcast, streaming, content and digital, with interests in 60 television channels, seven streaming services and 36 radio stations. The Group's families of TV channels are either number one or number two in six European countries, while RTL Group owns or has interests in radio stations in France, Germany, Spain and Luxembourg. RTL Deutschland is the Group's largest business unit and Germany's first cross-media champion, operating across TV, streaming, radio, digital and publishing. RTL Group's streaming services include RTL+ in Germany and Hungary, Videoland in the Netherlands and M6+ in France. Fremantle is one of the world's largest creators, producers and distributors of scripted and unscripted content, responsible for more than 11,000 hours of programming per year, alongside an international network of teams operating in 27 countries. The streaming tech company Bedrock and the ad-tech company Smartclip are also owned by RTL Group. As a market leader, RTL Group strives to foster alliances and partnerships within the European media industry, for example by building a one-stop advertising sales house in Germany with Ad Alliance and driving international advertising sales with RTL AdAlliance. Bertelsmann is the majority shareholder of RTL Group, which is listed on the Luxembourg and Frankfurt stock exchanges and in the MDAX stock index.

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© Wed Sep 25 13:22:08 CEST 2024 RTL Group SA

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RTL Group SA published this content on September 25, 2024 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on September 26, 2024 at 12:47:13 UTC.