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20.03.25 | RTL Group
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ENDeutsch English
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About RTL
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Smartclip, RTL Group's ad-tech business, and RTL Hungary have announced a strategic technology partnership aimed at enhancing RTL Hungary's digital and linear advertising capabilities. As part of the cooperation, RTL Hungary has introduced Smartx - a holistic, end-to-end ad-server and SSP (supply-side platform) solution built by Smartclip.
This technology enables RTL Hungary to connect the worlds of linear and digital television, offering innovative, privacy-safe advertising solutions within its own inventory. Through this integration, RTL Hungary can provide more efficient and modern advertising solutions to its clients, while Smartclip continues to strengthen its position in the European ad-tech market.
Gergely Dudás, Chief Revenue Officer of RTL Hungary, says: "This year, our goal is to usher in a new era for RTL Hungary in the world of big-screen advertising. We are bringing the precision of digital advertising to the big screen, opening up new dimensions for our partners. In the Connected TV environment, we are merging the proven strengths of both linear television and digital advertising. On the RTL+ streaming platform, we will launching a new ad-supported subscription version, and for this exclusive advertising opportunity, we are introducing Smartclip, RTL Group's ad-serving system. This is a milestone for us, as we will now be using the same system that serves hundreds of millions of European viewers daily."
Thomas Servatius, Co-CEO of Smartclip, adds: "By integrating Smartx, RTL Hungary now has access to a future-proof ad-serving solution that enhances efficiency, maximises revenue potential, and delivers a seamless advertising experience across screens. We are excited to support RTL Hungary in unlocking new advertising opportunities as part of our commitment to empowering European broadcasters with cutting-edge technology. This partnership marks a significant step in expanding our presence in Central Europe and further solidifies Smartclip's position as a leading ad-tech provider across the continent."
The transition to the Smartx system was successfully completed on 1 April. The first campaigns using the technology have already been launched on RTL Hungary's streaming service RTL+ and online platform rtl.hu.
This partnership, highlighting both companies' dedication to delivering the best possible viewer experience, supports RTL Group's strategy of fostering alliances and partnerships to accelerate growth in Europe. The collaboration between Smartclip and M6 Publicité, the advertising sales house of Groupe M6, announced in December 2024, is another example of this strategic approach.
Oliver Fahlbusch
Executive Vice President Communications & Investor Relations, RTL Group
+352 / 24 86 5200
oliver.fahlbusch@rtl.com
Irina Mettner-Isfort
Vice President Media & Investor Relations
+49 221 456 56410
irina.mettner.isfort@rtl.com
RTL is Europe's leading entertainment brand standing for entertainment, independent journalism, inspiration, energy and attitude. With our TV channels, streaming services, radio stations and online platforms in Germany, the Netherlands, France, Hungary and Luxembourg, we reach millions of people across Europe every day. The RTL brand is owned by RTL Group.
About RTL Group
RTL Group is a leading entertainment company across broadcast, streaming, content and digital, with interests in 60 television channels, seven streaming services and 37 radio stations. The Group's families of TV channels are either number one or number two in six European countries, while RTL Group owns or has interests in radio stations in France, Germany, Spain and Luxembourg. RTL Deutschland is the Group's largest business unit and Germany's first cross-media champion, operating across TV, streaming, radio, digital and publishing. RTL Group's streaming services include RTL+ in Germany and Hungary, Videoland in the Netherlands and M6+ in France. Fremantle is one of the world's largest creators, producers and distributors of scripted and unscripted content, responsible for more than 11,000 hours of programming per year, alongside an international network of teams operating in 27 countries. The streaming tech company Bedrock, the ad-tech company Smartclip and the social media company We Are Era are also owned by RTL Group. As a market leader, RTL Group strives to foster alliances and partnerships within the European media industry, for example by building a one-stop advertising sales house in Germany with Ad Alliance and driving international advertising sales with RTL AdAlliance. Bertelsmann is the majority shareholder of RTL Group, which is listed on the Luxembourg and Frankfurt stock exchanges and in the MDAX stock index.
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RTL Group SA published this content on April 02, 2025, and is solely responsible for the information contained herein. Distributed via , unedited and unaltered, on April 02, 2025 at 13:02 UTC.
