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RTL Group full-year results 2024
20.03.25 | RTL Group
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Released annually since 2022, 'The New Life of the Living Room' is a comprehensive study by RTL AdAlliance, analysing Total Video trends in Europe and - since last year - in the US. This year's whitepaper titled Separate signal from noise: Key insights for CTV (Connected TV) success included three new markets: Austria, Switzerland and Poland and covers 14 European markets in total. The study aimed at highlighting the transformative period the advertising industry is undergoing, driven by evolving viewer habits and the increasing importance of simplicity and trusted legacy media.
The event: Discussing key findingsThe latest edition of the research paper was presented on 2 April 2025 as part of a one-day conference in London. At this event, RTL AdAlliance welcomed around 100 guests, including media partners, agencies, and advertisers, from 10 different countries to its Living Room Club at the Curzon Hoxton Cinema. During the one-hour livestream, dedicated to 'The New Life of the Living Room', host Louise Eckard was joined by special guests to discuss the new era of Connected TV and viewing habits. The guests included:
- Stéphane Coruble, CEO of RTL AdAlliance
- Aurelie Brunet, Marketing Director at RTL AdAlliance
- James Parnum, Head of Planning at Essence Mediacom UK
- Kelly Williams, Managing Director Commercial at ITV
- Matt Green, Director, Global Media Services at the World Federation of Advertisers
The fourth edition of the study was based on quantitative research, conducted using online questionnaires in 15 countries. Over 12,500 participants aged 18-64 provided extensive data, with 700 to 1,000 participants per country. Overall, the study shows that the definition of terms such as Connected TV or what "watching TV" entails varies from market to market and is not purely linked to the device or content. The results can be summarised in four key findings:
- Content is driving viewers to linear TV first, with 59 per cent of respondents turning on broadcast content, either on linear TV or on BVOD (Broadcaster Video-On-Demand) platforms, when they turn on their TV set.
- Viewers attribute different value to media touchpoints, and, in the context of disinformation, they increasingly put their trust in legacy media, such as radio, TV, or print. This trust is crucial as it underscores the credibility and reliability of these media.
- Not all CTV usage is considered as "TV" for respondents - only long-form professional content is recognised as such, whatever the device or the platform.
- Additionally, 53 per cent of viewers perceive watching videos as the best way to stay informed, highlighting the significant role of video content in daily life.
Stéphane Coruble, CEO of RTL AdAlliance, says: "After years of CTV hypergrowth, with an explosion of devices and platforms, we are entering a new era of Connected TV where the connected device itself has become more of a commodity. In this new landscape, we are examining the underlying differences between countries, how they perceive platforms, and other factors influencing the advertising industry. Advertisers should now explore other dimensions such as the quality of the content, and the trust and engagement of the audience with ads on the platform."
Oliver Fahlbusch
Executive Vice President Communications & Investor Relations, RTL Group
+352 / 24 86 5200
oliver.fahlbusch@rtl.com
Irina Mettner-Isfort
Vice President Media & Investor Relations
+49 221 456 56410
irina.mettner.isfort@rtl.com
RTL is Europe's leading entertainment brand standing for entertainment, independent journalism, inspiration, energy and attitude. With our TV channels, streaming services, radio stations and online platforms in Germany, the Netherlands, France, Hungary and Luxembourg, we reach millions of people across Europe every day. The RTL brand is owned by RTL Group.
About RTL Group
RTL Group is a leading entertainment company across broadcast, streaming, content and digital, with interests in 60 television channels, seven streaming services and 37 radio stations. The Group's families of TV channels are either number one or number two in six European countries, while RTL Group owns or has interests in radio stations in France, Germany, Spain and Luxembourg. RTL Deutschland is the Group's largest business unit and Germany's first cross-media champion, operating across TV, streaming, radio, digital and publishing. RTL Group's streaming services include RTL+ in Germany and Hungary, Videoland in the Netherlands and M6+ in France. Fremantle is one of the world's largest creators, producers and distributors of scripted and unscripted content, responsible for more than 11,000 hours of programming per year, alongside an international network of teams operating in 27 countries. The streaming tech company Bedrock, the ad-tech company Smartclip and the social media company We Are Era are also owned by RTL Group. As a market leader, RTL Group strives to foster alliances and partnerships within the European media industry, for example by building a one-stop advertising sales house in Germany with Ad Alliance and driving international advertising sales with RTL AdAlliance. Bertelsmann is the majority shareholder of RTL Group, which is listed on the Luxembourg and Frankfurt stock exchanges and in the MDAX stock index.
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RTL Group SA published this content on April 03, 2025, and is solely responsible for the information contained herein. Distributed via , unedited and unaltered, on April 07, 2025 at 15:18 UTC.
