FRANKFURT (dpa-AFX) - RTL shares reacted to quarterly figures and a lowered revenue forecast with heavy losses on Wednesday. They fell to a record low and lost 11.4 percent to 24.90 euros in the afternoon. They were in last place in the MDax. The loss in 2024 adds up to around 29 percent.

In the wake of RTL's share price losses, the shares of competitor ProSiebenSat.1 also fell by 4.8 percent in the SDax and are thus trading at their lowest level since 2009. They have lost more than 14 percent since the beginning of the year. ProSiebenSat.1 will present its own figures for the third quarter this Thursday.

The persistently sluggish TV advertising market and a lack of revenue from content production are depressing sentiment at RTL. According to analyst Annick Maas of Bernstein Research, market estimates are now likely to fall.

The media group has missed expectations, wrote UBS analyst Adam Berlin. The reasons for this are the low growth in content production and weaker income from television advertising, particularly in Germany. At 3 and 1 percent, however, he sees a fairly moderate need for correction in the sales consensus and average estimate for the operating result./ajx/gl/ag/mis