BERLIN (dpa-AFX) - RTL is "very satisfied" with the results of the NFL broadcasts so far. RTL's head of sports Andreas von Thien told the Deutsche Presse-Agentur. "We have succeeded, both in terms of overall coverage and in all relevant target groups, to exceed the figures of the previous season." RTL had outbid ProSiebenSat.1 in buying the TV rights to the world's most important league for American football and has broadcast eight match days so far.
According to RTL, overall ratings are up compared to ProSieben broadcasts, even though TV consumption is down overall. Football is reaching the target group of young people, in particular, which is coveted by private broadcasters. "RTL is consistently the market leader on Sundays with the NFL among 14- to 49-year-olds," the sports chief said. In streaming, too, "the NFL had a significant influence on RTL+ achieving record ratings two months in a row," von Thien explained. The NFL was "extremely strong among 14-to-29-year-old males in particular," he said.
On average, some 750,000 viewers tuned in to the 7 p.m. games during the first eight weeks of the season, according to RTL. On Sunday, the broadcaster is hoping for particularly high ratings when the Miami Dolphins face Super Bowl champion Kansas City Chiefs in Frankfurt (3:30 p.m./RTL and DAZN)./mrs/DP/zb