MUNICH (dpa-AFX) - The association of private TV and radio companies in Germany is lowering the industry's expectations for advertising revenues in 2023. Instead of a slight plus, the Association of Private Media (Vaunet) in its fall forecast now assumes declining total revenues for audio and moving image advertising, as it announced on Wednesday on the occasion of the industry congress Medientage Munich. The houses expect a good 6 billion euros in total advertising revenue (minus 1.1 percent). This refers to radio and TV advertising as well as advertising in streamed audio and video offerings.
In May, the association was still optimistic that a moderate increase of around 1.2 percent to EUR 6.21 billion could be achieved this year. In 2022, radio and TV stations generated 6.14 billion euros in revenue from advertising, which is one of the elementary economic mainstays for private media houses. That was already a decline, too. Since the beginning of the year, there have been repeated reports in the media industry that the advertising market is weakening. Groups like RTL and ProSiebenSat.1 are struggling with this, as are newspaper and magazine companies and radio stations./rin/DP/zb