RYU Apparel Inc. announced significant progress on its new three-pronged wholesale strategy targeting Off Price, National Chains and Specialty Retailers. The March hirings of DJM Sales Consulting (to lead global sales) and Caraway & Company (to act as RYU's exclusive U.S. wholesale representative), have contributed substantially to this effort, leading to the company's first strategic partnership with Indigo. RYU is building three main wholesale channels to scale their business through premium brand partners and volume retail partnerships.

Each is designed to fill a particular need: Traditional: Stockholding retailers (both brick + mortar and ecommerce) at standard keystone margins, focused on current season products. Clearance: Premium clearance partners to clear out old inventory. Drop ship: Digital partners who will sell RYU products on their ecommerce storefronts through EDI (electronic data interchange) drop shipping.

Wholesale is a key component of RYU's four-pillar growth strategy focused on brand, product, digital and retail. By expanding beyond their existing digital and retail channels to include wholesale partners, RYU will strengthen its brand presence and reach a whole new audience. This new strategy is launching during a booming time for the company.

So far in 2022, RYU's ecommerce revenue, transaction rate and average order value is on track to double, or even triple, last year's numbers. Adding wholesale to the mix will build off this momentum to catapult the company toward even more expansive growth.