RYU Apparel Inc. announced an exclusive marketing partnership with The Wall Trainer, makers of a zero-footprint total body workout machine that combines Resistance-Technology? with world-class video workouts. As part of their new "Movement Matters" brand campaign, RYU will provide training gear for up to 250 Wall Trainer social media influencers, consisting of a workout top, workout bottom, and t-shirt. These influencers will become part of the RYU affiliate network where they will have access to exclusive offers for their followers, extending RYU's brand presence. Under the partnership agreement, RYU will also design and produce exclusive Wall Trainer-branded apparel for release in 2022. This rollout supports RYU's strategy to increase the speed and frequency of product newness to consumers, and follows other successful product collaborations including an exclusive collection for the NFL Alumni Academy and specially-branded uniforms for the Canadian Olympic skateboarding team. According to a poll conducted by Tomoson, businesses are making $6.50 for every $1 spent on influencer marketing, and Influencer Marketing Hub projects the influencer marketing industry to reach $13.8 billion by the end of 2021. This collaboration with The Wall Trainer and its network of influencers will drive brand awareness for both organizations.