Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.

SA SA INTERNATIONAL HOLDINGS LIMITED 莎莎國際控股有限公司

(Incorporated in the Cayman Islands with limited liability)

(Stock Code: 178)

Unaudited Sales Updates for the Third Quarter ended 31 December 2017

The board of directors of Sa Sa International Holdings Limited (the "Company") announces the unaudited sales update of the Company and its subsidiaries (the "Group") for the third quarter from 1 October to 31 December 2017.

Highlights

Group - Retail and Wholesale

3 months ended 31 December 2017

9 months ended 31 December 2017

Turnover (HK$ million) YoY% change

2,281.7 +6.5%

5,941.6 +3.4%

HK and Macau - Retail and Wholesale

Turnover (HK$ million)

1,890.7

4,874.3

YoY% change

+8.1%

+4.5%

Same store sales YoY % change

+3.7%

Flat

Average sales per transaction (HK$)

367

343

YoY% change

+2.8%

+3.3%

Total no. of transactions (million)

5.1

14.0

YoY% change

+5.0%

+1.0%

Remarks:Figures in the above table include adjustments in accordance with the Hong Kong International Financial Reporting Interpretation Committee - Interpretation 13 on the bonus point scheme.

For the third quarter from 1 October to 31 December 2017, the Group's turnover increased by 6.5% on a year-on-year basis. The turnover in Hong Kong and Macau markets increased by 8.1%, while same store sales increased by 3.7%. In particular, the retail sales and same store sales recorded a growth of 9.5% and 5.6% respectively in the month of December. Driven mainly by stronger store traffic, the overall sales performance was in line with our expectation. In the third quarter, the total number of transactions increased by 5.0% while the number of transactions with local and mainland tourist increased by 6.6% and 4.1% respectively. The average sales per transaction also increased by 4.2% and 2.8% respectively.

For the markets outside of Hong Kong and Macau, Mainland China, Singapore and Malaysia recorded growth of 13.0%, 3.6% and 3.9% in turnover respectively, while the turnover of Taiwan and E-commerce dropped by 5.5% and 21.9%.

The Group stays cautiously optimistic about the outlook of Hong Kong and Macau markets in the fourth quarter and will continue to optimise product offerings and enhance customers' shopping experience to cater for the demand in the fast changing markets.

Number of Stores/Counters by Market

As at 31 December 2017

As at 31 December 2016

As at 30 September 2017

Hong Kong and Macau

119*

115*

116*

Mainland China

56

56

54

Singapore

19

21

19

Malaysia

75

73*

73

Taiwan

21

25

21

Total

290

290

283

Include one single-brand store/ counter

*

The board of directors wishes to remind shareholders and potential investors that the above information are based on the unaudited management accounts of the Group which have not been reviewed nor audited by the auditors of the Company. Sales performance during the period is affected by a series of factors; therefore, the operational information for the period may not be able to reflect the overall performance of a complete reporting period.

Shareholders and potential investors of the Company are cautioned not to unduly rely on such information and are advised to exercise caution when dealing in the shares of the Company.

By order of the board of directors Sa Sa International Holdings Limited

KWOK Siu Ming Simon Chairman and Chief Executive Officer

Hong Kong, 11 January 2018

As at the date of this announcement, the directors of the Company are:

Executive Directors

Dr KWOK Siu Ming Simon, SBS, JP (Chairman and Chief Executive Officer)

Dr KWOK LAW Kwai Chun Eleanor, BBS, JP (Vice-chairman)

Dr LOOK Guy (Chief Financial Officer)

Non-executive Director

Ms LEE Yun Chun Marie-Christine

Independent non-executive Directors Ms TAM Wai Chu Maria, GBM, GBS, JP Ms KI Man Fung Leonie, GBS, JP

Mr TAN Wee Seng

Sa Sa International Holdings Limited published this content on 11 January 2018 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 11 January 2018 08:59:05 UTC.

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