Sa Sa International Holdings Limited Announces Executive Changes
be held on 25 August 2022. Mr. Ho has over 20 years of experience in local and overseas financial and general management, as well as consumer journey digitalisation. Prior to joining the Company, Mr. Ho was the chief financial officer of UMP Healthcare Holdings Limited, a company
listed on the Main Board of the Stock Exchange of Hong Kong, where his primary focus was developing a digital first primary healthcare system in the Greater Bay Area. In 2012, Mr. Ho joined Diageo plc ("Diageo"), a global leader in beverage alcohol listed on both the London Stock Exchange and the New York Stock Exchange. He was subsequently promoted to the CFO of Diageo's subsidiary, white spirits manufacturer and `Shuijingfang' brand owner, Sichuan Swellfun Co. Ltd. ("Swellfun"), a company listed on the Shanghai Stock Exchange, in 2014. Mr. Ho was also a director of Swellfun
between July 2016 and September 2020. During his six years of tenure at Swellfun, he led the digital transformation of the company and digitalisation of the route-to- consumer, engaging with consumers in an omni-channel setting. Earlier in his career, Mr. Ho spent 12 years at KPMG starting from 2000 and was a partner of the consumer markets assurance function when he resigned in 2012. Mr. Ho holds a Bachelor's degree in Economics and Accounting from the University of Liverpool and is qualified as a Chartered Accountant with The Institute of Chartered Accountants in England and Wales. He is also a member of the Hong Kong Institute of Certified Public Accountants and holds an EMBA from Kellogg-HKUST. He is 46 years old. Save as aforesaid, Mr. Ho does not hold any other position within the Group and did not hold any other directorships in the last three years in public companies the securities of which are listed on any securities market in Hong Kong or overseas, and he does not have any other major appointments or professional qualifications.