Sabre Corporation is partnering with Air Serbia to launch dynamic offers into competitive marketplace. Considering customer segmentation and travel purpose, Air Price IQ supports airlines in their efforts to provide a seamless experience to its travelers while maximizing revenue opportunities. Air Price IQ provides the technology for airlines to generate relevant offers by analyzing the airlines' own shopping and revenue management data in real time along with relevant marketplace insights.

The cloud-native solution utilizes artificial intelligence (AI) to optimize price and help airlines drive higher conversion rates and improved yield by delivering more relevant offers across all channels. Air Price IQ is part of Retail Intelligence, the first suite of products powered by Sabre Travel AI(TM) technology using advanced machine learning models to test and learn in the moment. Sabre Travel AI(TM) is an innovative capability combining Sabre's travel technology expertise with AI technology and advanced machine-learning services.

In the current environment, airlines require intelligent systems to manage increased complexity, channel fragmentation and ever more sophisticated traveler expectations.