Sabre Corporation announced a new distribution agreement with Avianca which will help enable the airline to power future revenue growth while reaching new market segments. Avianca selected Sabre's global distribution system (GDS) to distribute its flights and services, providing Sabre-connected travel buyers and agencies with access to relevant content and choices. Avianca will also distribute its New Distribution Capability (NDC) content through the Sabre marketplace.

Founded in 1919, Avianca is headquartered in Bogotá, Colombia, with its main hub at El Dorado International Airport. The airline offers over 60 destinations in the Americas and Europe. Going beyond NDC is a corporate priority for Sabre as an enabler of its vision to be the premier global technology platform in travel.

Today, more than 3,000 agencies are shopping, booking, and servicing NDC content through the Sabre marketplace. Sabre is engaged with more than 25 airlines to distribute their NDC content through its GDS. Sabre continues to invest in developing airline retailing technology to directly support specific airline distribution strategies and enable agencies efficient access and the ability to shop, book, and service new product offerings.

The flexible and scalable nature of Sabre's broad suite of products can help airlines drive increased revenue, reduce costs, and deliver more personalized travel experiences.