Sabre Corporation announced an expanded and enhanced agreement with Virgin Australia. The carrier will be using Sabre's Dynamic Availability solution to identify ways to unlock greater value as it continues to scale up its operations. This new deal is another step in Virgin Australia's technological advancement journey, following an earlier agreement between Sabre and the airline, which will see the carrier also migrate to Sabre's Revenue Optimizer tool enabling a 360-approach to forecasting, analyzing, and optimizing revenue streams by providing real-time visibility into the total revenue of every flight, market, and departure date.

Dynamic Availability empowers airlines to gain better control of their pricing position by leveraging shopping data, automating fare changes and enabling dynamic pricing capabilities. It begins by capturing traveler behavior and price competition from the Sabre marketplace and other shopping data. Machine-learning models then use this data to generate recommendations that help drive incremental revenue opportunities.