Safestay announced the appointment of Peter Zielke to the Board as Chief Operating Officer. The appointment will commence on 1 February 2023 following completion of a notice period. Peter, aged 53, is a German national with UK residency, has extensive leisure sector experience having primarily worked in hotel management for over 25 years.

Currently, he is Director of Operations for Kew Green Hotels and responsible for managing 14 UK-based hotels operated under franchise agreements with IHG and Marriott International. In this role, Peter has over 400 employees under him and 5 Area General Managers and General Managers. He has responsibility for managing all aspects of the hotels' performance and operational compliance.

Over his career Peter has worked in a number of countries, opening new hotels, developing new teams and business strategies. Peter is Chairman of the Gatwick Hotels Association.