Saga announced five senior appointments as it reshapes its leadership to support delivery of the strategy to accelerate growth and position Saga as the superbrand for older people in the UK. The Board of Saga has appointed two new non-executive directors to widen the skill set as the business is reshaped towards a greater focus on marketing, content and distribution. Sir Peter Bazalgette, currently Chair of ITV plc and LoveCrafts and a non-executive director of Edge Performance VCT plc, will join the Board and become the Senior Independent Non-Executive Director (SID).

Sir Peter, the Co-Chair of the Creative Industries Council, brings a wealth of experience from the media and wider creative industries, including with Endemol, the BBC, YouGov and Channel Four. Sir Peter will Chair the Nomination Committee. Gemma Godfrey, a founder of two digital businesses and a Non-Executive Director of Oberon Investments Group plc and Vivopower International plc, will join the Board as a Non-Executive Director.

Gemma, who was a boardroom adviser to Arnold Schwarzenegger on The Apprentice USA and is a business and money expert on ITV's Good Morning Britain and Sky News, will also chair the separate Saga Personal Finance Limited Board, subject to the necessary regulatory approval. Both will join the Board on 1 September 2022, following which Saga will review the membership of Board committees. Orna NiChionna, the current SID, who has served on the Saga Board since May 2014, will step down from the Board on 30 September 2022.

Her roles as Senior Independent Non-Executive Director and Chair of the Nomination Committee will move to Sir Peter at that time. Separately, Saga has appointed a Chief Data Officer, focused on bringing to life and enhancing the way it uses customer insight to drive commercial value. This individual, who currently leads the data functions at a major consumer-facing business, will join Saga in the autumn, with further details to be announced nearer the time.