SAGA PLC ('THE COMPANY') - DIRECTOR/PDMR SHAREHOLDING

Pursuant to the notification obligations in accordance with Article 19 of the Market Abuse Regulation, the Company hereby notifies the following changes in the interests of directors and persons discharging managerial responsibility ('PDMRs') by the acquisition of Ordinary Shares of 1 pence each in the Company.

29 May 2018

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Patrick O'Sullivan

2

Reason for the notification

a)

Position/status

Director

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Saga plc

b)

LEI

2138004WWUJN94K2LH95

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 1 pence

GB00BLT1Y088

b)

Nature of the transaction

Purchase of Ordinary Shares

c)

Price(s) and volume(s)

Price(s)

Volume(s)

£ 1.2810

100,000

d)

Aggregated information

- Aggregated volume

- Price

n/a - Single transaction

e)

Date of the transaction

25 May 2018

f)

Place of the transaction

London

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Saga plc published this content on 29 May 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 29 May 2018 06:12:08 UTC