FY20 Investor factsheet
Overview and financial performance
About Sage
Sage is the global market leader for technology that provides small and medium sized businesses with the visibility, flexibility and efficiency to manage finances, operations and people. With our partners, Sage is trusted by millions of customers worldwide to deliver the best cloud technology and support.
Meet the team | Investment case |
High quality recurring revenue growth | |
FY20: 5% growth in ARR to £1.6bn, with 90% recurring revenue | |
Efficient capital allocation | |
Investing efficiently for growth. FY20: 22.1% organic operating margin |
Strong free cash flow
FY20: underlying cash conversion of 123%
Steve Hare | Jonathan Howell | Resilient balance sheet |
CEO | CFO | FY20: 0.3x net debt to EBITDA, with £1.2bn of cash and available liquidity |
Total addressable market
- Sage's total addressable market is worth $33bn including 69m businesses
- The market is growing at 5% with cloud spend increasing by 11%
$33bn | $35bn | |||
+11% | ||||
$17bn | $19bn | Cloud | ||
5% | ||||
Total market growth | ||||
$16bn | $16bn | Cloud | ||
On-premise | ||||
2021 | 2022 | Source: IDC, July 2020 |
Our global reach
Sage serves millions of customers around the world:
Northern Europe | ||||
North America | UK & Ireland | Central & | ||
22% | Southern Europe | |||
USA | France | |||
39% | Canada | of revenue | 31% | Iberia |
Central Europe | ||||
of revenue | of revenue |
International | 8% |
South Africa | |
of revenue | |
Australia | |
Revenue categories
In FY20 Sage achieved organic total revenue of £1,768m, as follows:
- Recurring revenue of £1,592m, including software subscription and other recurring revenue (i.e. maintenance & support from on-plan customers)
- Other revenue of £176m, including mainly licences and professional services
- Over time, subscription will continue to grow within the revenue mix, while other revenue will continue to decline, in line with our strategy
£1,768m +3.7%
Portfolio view of recurring revenue
- Sage Business Cloud is a portfolio of unified cloud native and cloud connected solutions for small and medium sized businesses
- Sage continues to migrate existing customers and attract new customers to Sage Business Cloud, which added £200m of revenue in FY20
- Management are considering value creation paths, including disposals, for 'Non-Sage Business Cloud' products and solutions
£1,592m +8.5% |
Software | £947m |
subscription | |
Other | £521m |
recurring | |
Other revenue | £237m |
FY19 |
£1,141m |
£451m |
£176m |
FY20 |
+21% +8.5%
Recurring
Revenue
-13% Subscription penetration
-26%65%
Cloud native | £172m |
Cloud connected | £480m |
To be migrated | £634m |
Non-Sage£182m
Business Cloud
FY19
£222m | +£200m | ||
£636m | Added to Sage | ||
Business Cloud | |||
£557m | Sage | ||
Business Cloud | |||
£177m | penetration | ||
61% | |||
FY20 | |||
Financial performance | FY20 | FY19 | Growth |
Organic recurring revenue | £1,592m | £1,468m | +8% |
Organic total revenue | £1,768m | £1,705m | +4% |
Organic operating profit | £391m | £406m | -4% |
Organic operating margin % | 22.1% | 23.8% | -1.7 ppts |
FY21 guidance
• Against the uncertain economic backdrop, we expect: ̶Organic recurring revenue growth in the region of 3% to 5% ̶Other revenue to continue to decline in line with strategy
̶Organic operating margin up to 3 percentage points below FY20, reflecting additional investment in the business
• Looking beyond FY21, we expect margins to trend upwards over time
Sage Investor Relations | james.sandford@sage.com | +44 (0) 191 294 3457 | +44 (0) 7770 331837
FY20 Investor factsheet
Purpose, vision and strategy
Sage's Purpose
To transform the way people think and work so their organizations can thrive
Sage's Vision
To become a great SaaS company for customers and colleagues alike
Strategy
Customer success | Colleague success | Innovation |
Taking a customer-centric | Culture that values individuals | Solutions that delight customers and |
approach to everything we do | and encourages collaboration | transform how they think and work |
Sage Business Cloud portfolio
Sage is investing significantly in innovation. In FY20 Sage launched Sage Accounting Plus (for professional users), expanded Sage Intacct into new geographies, and integrated new services & features across the portfolio.
Cloud Connected | Cloud Native | ||||
Accounting & Financials | People & Payroll | ||||
Sage X3 | Sage Intacct | Sage People | |||
Sage 200 Cloud | |||||
MEDIUM | |||||
Sage 50 Cloud | Sage Accounting | CakeHR | |||
Sage 50 Payroll | Sage Payroll | ||||
SMALL | |||||
Sage Service Fabric |
Enabling digital networks
Sage Business Cloud solutions provide a digital environment for Finance and People professionals, composed of platforms, applications and services, where it is easy to connect, collaborate and do business.
SAGE ID & NETWORK | SAGE DESIGN SYSTEM | ||
Common tools for | Network of people | Cross-channel | Cross-device |
common tasks | & organisations | experience | experience |
MARKETPLACE | |||
APPLICATIONS | SERVICE FABRIC |
SAGE FINANCE & PEOPLE PLATFORMS
How Sage builds ARR
- Sage increased ARR by 5% to £1.6bn in FY20
- Sage seeks to minimise churn and deliver increased value to existing customers, reactivate off-plan customers and attract new customers
Opening ARR1 | 100% | £1.54bn | |
Churn | |||
Existing | Migration, upsell & cross-sell | ||
customers | Renewal by value | 99% | £1.52bn |
Reactivations | |||
New customer acquisition | |||
New | |||
customers | Closing ARR | 105% | £1.61bn |
1. Annualised Recurring Revenue as at 30 September 2019
Strategic priorities for FY21 and beyond
Sage Business | Winning in our | Embedding SaaS | ||
Cloud powered by | ||||
Cloud Native | target markets | capability & culture | ||
- Sage Business Cloud adoption and growth remains our key priority
- We are focused on accelerating cloud native (fully hosted) solutions, supporting customers in their digital transformation journeys
- We are implementing plans to strengthen and build our business in order to win in our target markets across the Group
- We are committed to further embedding SaaS capabilities, based on a customer-centric,fast-paced and inclusive culture
Sage will make additional investment in sales & marketing and
product development in FY21 to drive growth, resulting in a planned reduction in organic operating margin of up to 3 percentage points
Capital allocation priorities
1 | 2 | 3 | 4 |
Organic | M&A and portfolio | Maintain the | Additional |
investment | rationalisation | ordinary dividend | returns |
in real terms |
Broad range of 1.0x - 2.0x net debt to EBITDA over the medium term
Sage Investor Relations | james.sandford@sage.com | +44 (0) 191 294 3457 | +44 (0) 7770 331837
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Sage Group plc published this content on 20 November 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 20 November 2020 08:28:04 UTC