Log in
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Dynamic quotes 

MarketScreener Homepage  >  Equities  >  Nyse  >  Salesforce.com, Inc.    CRM


SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

Salesforce com : Data Reveals All-Time High $60 Billion in U.S. Cyber Week Digital Sales

12/01/2020 | 08:41am EST

Digital sales spiked across all major U.S. shopping days, including increases of 20 percent on Thanksgiving Day, 23 percent on Black Friday and 10 percent in the U.S. on Cyber Monday compared to 2019

Retailers with curbside, drive-through, and in-store pickup saw 32 percent higher online sales growth compared to retailers without those options during Cyber Week

Salesforce customers grew global digital orders by 62 percent and marketing emails by 9 percent year-over-year during Cyber Week

SAN FRANCISCO, December 1, 2020-Salesforce (NYSE: CRM), the global leader in CRM, today released its Cyber Week insights, analyzing the global shopping behavior of more than one billion global shoppers on the Salesforce Customer 360 platform. Overall, global online sales hit a new record with $270 billion, up 36 percent compared to 2019. With new online shopping behaviors driven in part by the COVID-19 pandemic and reduced store holiday hours and traffic, consumers flocked online over Cyber Week and pushed digital sales to new heights.

Top Salesforce 2020 Holiday Shopping Insights
  • Digital commerce sets new records: Total digital sales reached $270 billion globally and $60 billion in the U.S. Overall digital commerce was up 36 percent globally and 29 percent in the U.S. year-over-year with an 22 percent increase in consumers who participated in Cyber Week this holiday season compared to 2019 as the pandemic pushed more consumers online. With Commerce Cloud already operating at holiday 2019 levels since April, the platform supported even greater scale throughout Cyber Week, seeing 50 percent digital sales growth compared to last year.
  • Curbside pickup delivers increased sales: U.S.retailers that offered curbside, drive-through and in-store pickup options increased digital revenue by 29 percent on average compared to last Cyber Week. Retailers that didn't offer these pickup options only saw 22 percent average growth. With earlier shipping cutoff dates and 700 million packages expected to face shipping delays, retailers that combine the confidence of ordering online with the convenience of local and safe pickup options will continue to see strong digital revenue growth throughout the remainder of the season. Salesforce customers around the globe leveraged curbside pickup this year, resulting in 95% percent digital revenue growth compared to 2019.
  • Despite large reach, social selling delivers limited growth: As consumers increased their digital footprint, they engaged with brands beyond the traditional four walls of stores and on commerce platforms like social, messaging, live streaming and more. Social media platforms drove 9 percent of global traffic and 10 percent of U.S. traffic to commerce websites over Cyber Week. These platforms accounted for 3 percent of global digital orders and 4 percent of U.S. digital orders that were placed over these seven days.
  • Discounts deepen as we near the holidays:Driven by new incentives from retailers encouraging safety and early holiday shopping from home, the average discount rate started at 28 percent on November 26th in the U.S. and grew modestly throughout the week, ending with an average discount rate of 29 percent on Cyber Monday. Globally, the average discount rate started at 27 percent on November 26th and grew to 28 percent on Cyber Monday.
Salesforce Powers the Holiday Season

This year, Salesforce helped retailers around the world double down on digital as the pandemic moved shoppers out of stores and into the world of ecommerce. Powering its customers through a record Cyber Week, Salesforce customers drove more than 31 million orders. With more consumers shopping online, delivering fast, easy and personalized digital experiences is more important than ever and was made possible by:

  • Einstein: The role of artificial intelligence continues to increase, as personalized product recommendation views grew 69 percent over Cyber Week.
  • Commerce Cloud: Global digital sales powered by Commerce Cloud grew 41 percent year-over-year on Thanksgiving, 42 percent on Black Friday and 31 percent on Cyber Monday.
  • Marketing Cloud: Global marketing communications surged over Cyber Week with push notifications growing 131 percent, SMS growing 171 percent and email growing 9 percent year-over-year to 26.6 Billion total emails sent, as marketers engaged early and consistently throughout Cyber Week.
  • Service Cloud: With holiday shopping going virtual, agents interacted with 128 percent more cases on Black Friday compared to 2019.

'We are blown away by the record growth driven by our customers this holiday season,' said Adam Blitzer, EVP & GM, Salesforce Digital. 'The Salesforce Customer 360 delivers a scalable platform that enables our global customers to deliver personalized digital experiences. This powerful combination resulted in millions of orders placed and billions of dollars transacted for our customers around the world.'

Additional Resources: 2020 Salesforce Holiday Insights and Predictions Methodology

To help retailers and brands benchmark holiday performance, Salesforce combined data and holiday insights on the activity of over one billion global shoppers across more than 40 countries powered by Commerce Cloud, billions of consumer engagements and millions of public social media conversations through Marketing Cloud, and customer service data powered by Service Cloud. Several factors are subsequently applied to extrapolate projections and actuals for the broader retail industry.

To qualify for inclusion in the analysis set, a digital commerce site must have transacted throughout the analysis period, in this case July 1, 2018 through November 30, 2020, and meet a monthly minimum visit threshold. Additional data hygiene factors are applied to help ensure consistent metric calculation.

The Salesforce holiday predictions are not indicative of the operational performance of Salesforce or its reported financial metrics including GMV growth and comparable customer GMV growth.

About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol 'CRM.' For more information please visit https://www.salesforce.com, or call 1-800-NO-SOFTWARE.


salesforce.com Inc. published this content on 01 December 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 01 December 2020 13:40:06 UTC

© Publicnow 2020
All news about SALESFORCE.COM, INC.
07:32aSALESFORCE COM : Goldman Sachs Starts Salesforce.com at Buy With $315 Price Targ..
01/21SALESFORCE COM : How To Master Search Engine Optimization (SEO) Best Practices &..
01/21SALESFORCE COM : Why Low Code Is a Winner During the Pandemic
01/21FROM THE WIRED HQ EVENT : Salesforce's Bret Taylor and Slack's Stewart Butterfie..
01/20SALESFORCE COM : 3 Ways To Become a Data Superhero
01/20SALESFORCE COM : Financial Services Start Setting the Pace for Digital Engagemen..
01/20SALESFORCE COM : 4 Digital 360 Myths Busted – And How You Can Smooth Frict..
01/20SALESFORCE COM : Why Office Safety Means More Than Social Distancing for This Sm..
01/20Equities Rise as Investors Eye Biden Inauguration Amid Hopes for Aggressive F..
01/19Stocks End Higher as Treasury Secretary-Designate Urges Lawmakers to 'Act Big..
More news
Financials (USD)
Sales 2021 21 117 M - -
Net income 2021 3 853 M - -
Net cash 2021 8 748 M - -
P/E ratio 2021 53,4x
Yield 2021 -
Capitalization 203 B 203 B -
EV / Sales 2021 9,22x
EV / Sales 2022 7,66x
Nbr of Employees 49 000
Free-Float 96,2%
Duration : Period :
Salesforce.com, Inc. Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends SALESFORCE.COM, INC.
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus BUY
Number of Analysts 45
Average target price 273,98 $
Last Close Price 222,17 $
Spread / Highest target 44,0%
Spread / Average Target 23,3%
Spread / Lowest Target -23,5%
EPS Revisions
Managers and Directors
Marc Russell Benioff Chairman & Chief Executive Officer
Alexandre Dayon Co-President & Chief Strategy Officer
Amy E. Weaver Co-President, Chief Legal Officer & Secretary
Mark J. Hawkins Co-President & Chief Financial Officer
Srinivas Tallapragada Co-President & Chief Engineering Officer
Sector and Competitors
1st jan.Capitalization (M$)
SALESFORCE.COM, INC.-0.16%203 384
CLOUDFLARE, INC.9.25%25 512
DYNATRACE, INC.6.33%12 979
ANAPLAN, INC.-0.57%10 137
SINCH AB (PUBL)-3.88%10 051
NUTANIX, INC.4.55%6 716