NBCUniversal's Advertising and Partnerships division has selected Salesforce's Customer 360 Platform to deliver a single source of truth for its multi-billion dollar advertising business. Salesforce technology will help NBCU to achieve a 360-degree view across its ecosystem to give its clients and agency partners increased transparency, and enable its teams to collaborate more effectively while working from anywhere.

According to NBCUniversal's announcement: 'The Salesforce partnership will democratize resources from insights to product knowledge, as well as provide new options to help teams collaborate…Real-time access to more information will provide NBCUniversal's partners an open, accountable structure, helping to tailor solutions and campaigns, understand audiences, and measure impact.'

Read the full announcement here.

  • Share
  • Share on Email
  • Share on Twitter
  • Share on Facebook
  • Share on LinkedIn
Tags Customer 360 News Announcements: Customer Salesforce Platform

Attachments

  • Original document
  • Permalink

Disclaimer

salesforce.com Inc. published this content on 03 December 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 03 December 2020 23:30:00 UTC