Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Settings
Settings
Dynamic quotes 
OFFON

SALESFORCE.COM, INC.

(CRM)
  Report
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

Salesforce com : Named a Leader in The Forrester Wave Enterprise Marketing Software Suites, Q2 2021 Report

05/28/2021 | 12:05pm EDT

We're pleased to share that Salesforce has been ranked a Leader in 'The Forrester Wave™(: Enterprise Marketing Software Suites, Q2 2021' report.

Forrester VP, Principal Analyst Joe Stanhope authored the 38-criterion evaluation. The report identified the eight most significant vendors, then researched, analyzed, and scored the eight most significant enterprise marketing software suites (EMSS) providers. Forrester defines EMSS as an integrated portfolio of marketing technology products that provide analytics, automation, and orchestration of insight driven customer interactions to support inbound and outbound marketing.

We received the highest possible scores (5 out of 5) in the following criteria: Customer experience capabilities, User experience, Consumer privacy, Product vision, and Partner ecosystem. Additionally, the Wave also notes:

  • 'Salesforce puts customers at the heart of the industry's biggest tech ecosystem'
  • 'Salesforce is defined by its relentless expansion into all corners of customer engagement…'
  • 'Salesforce's EMSS solution will appeal to buyers who need to integrate omnichannel engagement and measurement with their customer experience practices.'
Modern B2C EMSS needs are shifting

To address current and future requirements, Forrester recommends in the Wave report that marketers pay special consideration to three key factors that differentiate EMSS providers:

  • Addressing data challenges. Marketing applications can't be effective without access to the right data. Data ingestion, data management, identity resolution, and customer profile assembly capabilities are top of mind.
  • Rationalizing customer intelligence and analytics capabilities. Modern marketing places a massive premium on customer intelligence to guide targeting, personalization, and execution.
  • Embracing a platform strategy. The architecture and technology underpinning martech systems are critical for supporting integrations, extensibility, and agility.

Forrester's research finds that in a year defined by technology complexity, the COVID-19 pandemic, and data deprecation, 'Marketing technology has been a stabilizing counterpoint to these macro trends as emphasis shifted to digital transformation, optimizing for first-party data, and maximizing the impact of customer marketing.'-Forrester blogs, The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2021 - Martech's Cornerstone Realigns In The Face Of Disruption, April 2021

Our vision and performance

Nearly 70% of customers today expect personalized, connected experiences. In a digital-first world, companies can deliver on this expectation by putting the customer at the center of everything to build real relationships, moment by moment, across marketing, commerce, sales, and service.

At Salesforce, we empower enterprise marketers to deliver on this expectation with an integrated approach to data, AI, interaction, and trust. With Salesforce Marketing Cloud, companies are able to know their customer through a single source of data truth for relevancy, humanize every moment at scale with Einstein AI-powered personalization, and optimize overall marketing impact with unified analytics.

We believe our positioning as a Leader reflects our dedication to helping marketers to deliver on the rising expectations of customers and the business, and we look forward to continuing to deliver on this commitment in the year to come..

For more insights from the Forrester report on Salesforce and seven other top vendors, download Forrester'sfull report.

Disclaimer

salesforce.com Inc. published this content on 28 May 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 May 2021 16:04:05 UTC.


ę Publicnow 2021
All news about SALESFORCE.COM, INC.
02:24pSALESFORCE COM : How Discrete Manufacturing Can Go Digital with Field Service
PU
01:14p1,000 YOUNG PEOPLE HAVE FOUND JOBS A : Read Their Stories
PU
01:14pSALESFORCE COM : What Innovative Marketers Have Learned About Digital Transforma..
PU
08:14aSALESFORCE COM : People Trust Government More When Their Digital Experience Is B..
PU
07/27INSIDER TRENDS : Salesforce.com Insider Sale Scales Back 90-Days of Buys
MT
07/27SALESFORCE COM : Insider Trading Report (SEC Filing - 4)
PU
07/27SALESFORCE COM : Email Mistakes Are Brutal — These Marketers Shared Their ..
PU
07/27SALESFORCE COM : Impact Fund Sparks Change by Leveling the Playing Field
PU
07/23S&P 500 Posts 2% Weekly Gain to Fresh Closing High, Led by Communication Serv..
MT
07/23SALESFORCE COM : The 4 Most Common Customer Objections, and How Sales Teams Shou..
PU
More news
Financials (USD)
Sales 2022 25 993 M - -
Net income 2022 175 M - -
Net cash 2022 1 998 M - -
P/E ratio 2022 1 097x
Yield 2022 -
Capitalization 237 B 237 B -
EV / Sales 2022 9,04x
EV / Sales 2023 7,41x
Nbr of Employees 56 606
Free-Float 96,3%
Chart SALESFORCE.COM, INC.
Duration : Period :
Salesforce.com, Inc. Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends SALESFORCE.COM, INC.
Short TermMid-TermLong Term
TrendsNeutralBullishNeutral
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus BUY
Number of Analysts 49
Last Close Price 243,96 $
Average target price 279,83 $
Spread / Average Target 14,7%
EPS Revisions
Managers and Directors
Marc Russell Benioff Chairman & Chief Executive Officer
Alexandre Dayon Co-President & Chief Strategy Officer
Amy E. Weaver Co-President & Chief Financial Officer
Srinivas Tallapragada Co-President & Chief Engineering Officer
Bret Steven Taylor Co-President & Chief Operating Officer
Sector and Competitors
1st jan.Capi. (M$)
SALESFORCE.COM, INC.9.63%236 577
CLOUDFLARE, INC.51.95%35 868
DYNATRACE, INC.44.42%17 761
SINCH AB30.45%14 680
ANAPLAN, INC.-22.52%8 057
NUTANIX, INC.13.56%7 657