For two consecutive years,
The achievement was based on
'
Various Factors Evaluated by Interbrand to Build the
At the end of 2021,
Along with these measures,
In addition,
As well as innovative products based on consumer experiences, the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment also played a role in
Mobile
Camera innovation of Galaxy S22 series based on customers' insights, and Nightography campaign rollout Cementing leadership in the foldable mobile phone category
Partnership with Google and Microsoft to strengthen users' connected experience
Respecting the value of user security and privacy through
Network
Pioneering network innovation path in virtualization and openness with large-scale commercial experiences
Driving 5G industry with its market-leading 5G portfolio from RAN and Core to automation tools
Realizing the ESG commitment through intelligent network solutions for energy efficiency
Visual Display
Continuing innovation of premium TVs, including Micro LED, the Neo QLED 8K/4K
Strengthening its product portfolio based on customers' lifestyle, such as The Frame, The Freestyle
Providing new gaming experiences to consumers, including the
Home Appliances
Expanding Bespoke product categories beyond kitchen to entire home including clothing care, floor care and air care
Delivering sustainability values through its products (achieving high level of energy saving rate for major products, guaranteed warranties for digital inverter compressor, reduced microplastic emission from washing machines in collaboration with Patagonia)
Creating excitement among Bespoke fans through participation-focused online and offline campaigns
Semiconductor
Investing in next-generation technologies and production capabilities to ensure stable supplies for cutting-edge applications (constructing new
Delivering industry-leading semiconductor innovations that enhance product performance and energy efficiency (industry's first 3nm GAA mass production)
Developing innovative memory solutions to address the explosive growth of data-intensive tasks in areas such as AI and ML (CXL memory, HBM-PIM, second-generation SmartSSD), and expanding strategic partnerships to tackle new industry challenges
Pushing boundaries of logic solutions that can offer enhanced user experiences and new opportunities (5G Exynos Modem, Exynos 2200, 200MP ISOCELL HP3)
Interbrand's Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness.
(C) 2022 Electronic News Publishing, source