According to the Best Global Brands list announced by the global consulting firm Interbrand on
Since entering the top five for the first time last year,
According to Interbrand, major factors that played a critical role in
Its transition to a customer-centric management system, highlighted by the establishment of a new CX (customer experience) team dedicated to prioritizing customer experience and values
Its ongoing efforts for sustainable development, including various campaigns guided by its CSR vision, 'Together for Tomorrow! Enabling People,' as well as company-wide initiatives that promote sustainability, such as the use of eco-packaging for TVs and the Galaxy Upcycling program
The launches of innovative products including the Galaxy Z Flip3, Neo QLEDs and the Bespoke lineup of home appliances
Technology leadership as a solid number one in the Memory market and the launches of innovative System LSI products
Leading the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment
'It is very encouraging to see
Interbrand evaluates businesses' brand value based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase and brand competitiveness.
Meanwhile, on
Each year, Forbes surveys around 150,000 employees from 58 countries working for businesses with operations in multiple nations or regions, and this year asked respondents to rank their satisfaction with their employers' COVID-19 responses and score their employers on image, economic footprint, talent development, gender equality and social responsibility.
Contact:
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