There is a certain thrill to getting the first glimpse of next-generation mobile technology.
For over a decade,
'Each Unpacked is a milestone in
Unpacked's Meaningful Heritage
In the weeks leading up to Unpacked, media coverage and social platforms are always abuzz with anticipation as people speculate about what will be announced.
Unpacked is more than a press conference or flashy showcase of new technology. Each one is the culmination and meaningful celebration of the hard work of thousands of people at
And while each Unpacked is unique, they are all built on the heritage of what the event means to all those involved. Planning and successfully executing each one is a massive undertaking that is many months in the making.
'Unpacked is the first time we show off everyone's hard work, so I consider it to be a great privilege, honor and responsibility to oversee these launch events,' Lee said. 'With the 2021 event, communication was key to maintaining collaboration and keeping workstreams moving forward - we had an amazing team that helped push things along.'
The
Pandemic Production Challenges
The familiar icon may have returned, but the format of this year's event was a vast departure from the 2009 Unpacked where it first debuted. The ongoing COVID-19 pandemic required the show to be virtual and made the production process complex. There were limits on the number of people allowed inside during filming and all participants had to wear latex gloves and face shields on top of their face masks. Stringent social distancing practices were also enforced, including a mandate that all meals be taken in isolation. Though these protocols presented logistical challenges, Lee credits the careful measures with ensuring everyone remained healthy throughout production.
'COVID-19 restrictions varied enormously around the world, so creating the Galaxy S21 Unpacked required a huge team effort across many countries and time zones,' she said. 'Despite the challenges, we worked hard to deliver the best possible unveiling experiences for our audience. We brought the Galaxy ecosystem to life with engaging visuals and product demonstrations and we recreated the hands-on moments of a live event with hands-on videos that examined the devices in detail.'
The Upside of Going Digital
Going virtual and shooting in advance also helped transcend some of the typical limitations of a physical event. It afforded the event's speakers, some of whom were
Galaxy Unpacked 2021 debuted a slew of new products and experiences designed to make everyday life epic and, although it just wrapped, Lee and her team are already masterminding
'We're always looking at new and exciting ways to evolve Unpacked going forward,' she said. 'Right now, we're gathering feedback and lessons learned, so we can begin planning our next launch.'
2021 is just getting started and more exciting
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