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MarketScreener Homepage  >  Equities  >  Korea Stock Exchange  >  Samsung Electronics Co., Ltd.    A005930   KR7005930003

SAMSUNG ELECTRONICS CO., LTD.

(A005930)
  Report
End-of-day quote. End-of-day quote Korea Stock Exchange - 10/23
60200 KRW   +0.17%
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Why Your Dryer Sings to You: A Smart-Appliance Guide

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09/02/2020 | 03:07pm EDT

By Ashley Mateo

1. Why is my appliance serenading me?

It's a form of branding. "The little tunes appliances have started spitting out these days are known as audio logos," explained James Kellaris, a composer, musician and professor of marketing at the University of Cincinnati, where he studies sonic branding. Samsung's Electric Dryer ($599, samsung.com) finishes a tumble cycle with 30 seconds of Schubert's "Die Forelle," while LG's QuadWash plays a delightful 10-second ditty when the dishes are done.

2. How exactly does an appliance play music?

In many cases, the same sort of buzzer that roused you to check your laundry in the 1980s now plays a more complicated collection of beeps to craft a melody. In newer machines, however, said Richard Hughes, a principal designer in advanced user experience at Whirlpool, engineers have added chips akin to those found in smartphones to deliver higher-quality audio. Example: His brand's Smart All-In-One Washer & Dryer ($1,699, whirlpool.com) performs an original tune that includes sounds of fingertips drumming on denim.

3. What am I getting out of this?

The supposedly valuable ability to heed the call of a specific device among the many chiming, dinging and pinging for your attention. "An audio logo can cut through the clutter of multiple devices and appliances calling out to us," said Mr. Kellaris. Some inanimate devices aspire to have entire melodic conversations with us, added Mr. Hughes: The musical notification you hear when KitchenAid's Smart Oven+ ($3,299, kitchenaid.com) is preheated differs from the one you hear when your cook time is up, keeping you informed even as you complete other tasks around the home.

4. But what's the company getting out of it?

Customer allegiance, theoretically. "These sounds ensure that our products are easily identifiable with the Samsung brand," said Shane Higby, vice president of home appliance product marketing for the company. Appliance makers view sonic branding as a low-cost investment that inspires loyalty, even at the risk of irritation. "An audio logo is a reminder that the brand is there to serve consumers -- sort of a free ad," said Mr. Kellaris. Sounds, he believes, can also convey certain attributes of a machine: sturdiness, fun, elegance.

5. Ok, but how do I turn the damn thing off?

Maybe you're disinclined to add a jingle seemingly inspired by the English folk tune "The Lincolnshire Poacher" to the cacophony of the phones, TVs, smart homes and other constantly pinging appliances invading your home. Find instructions for how to turn off each appliance's electronic melodies in the user manual if you didn't already toss it, or otherwise check YouTube. Then again, having your child learn Schubert from the dryer could save you a bundle on private lessons.

The Wall Street Journal is not compensated by retailers listed in its articles as outlets for products. Listed retailers frequently are not the sole retail outlets.

 


Stocks mentioned in the article
ChangeLast1st jan.
SAMSUNG ELECTRONICS CO., LTD. 0.17% 60200 End-of-day quote.7.89%
WHIRLPOOL 2.22% 198.11 Delayed Quote.34.28%
WHIRLPOOL S.A. 0.42% 7.12 End-of-day quote.-30.54%
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Financials
Sales 2020 237 295 B 210 B 210 B
Net income 2020 27 042 B 24,0 B 24,0 B
Net cash 2020 99 623 B 88,4 B 88,4 B
P/E ratio 2020 14,6x
Yield 2020 2,37%
Capitalization 403 241 B 357 B 358 B
EV / Sales 2020 1 699x
EV / Sales 2021 1 525x
Nbr of Employees -
Free-Float 82,9%
Chart SAMSUNG ELECTRONICS CO., LTD.
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Samsung Electronics Co., Ltd. Technical Analysis Chart | MarketScreener
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Technical analysis trends SAMSUNG ELECTRONICS CO., LTD.
Short TermMid-TermLong Term
TrendsNeutralBullishNeutral
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus BUY
Number of Analysts 40
Average target price 75 725,00 KRW
Last Close Price 60 200,00 KRW
Spread / Highest target 44,5%
Spread / Average Target 25,8%
Spread / Lowest Target -0,33%
EPS Revisions
Managers
NameTitle
Hyun-Suk Kim Co-President, Co-CEO & Director
Dongjin Koh Co-President, Co-CEO & Director
Kinam Kim President, Co-CEO & Director
Tae Moon Roh Co-President & Head-Research & Development
Jae-Wan Park Chairman
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