Samsung SDI announced that it has launched its battery brand PRiMX (Pronounced as Praimax). Samsung SDI is to promote the super-gap technology strategy through the launch of the brand that conveys the company’s identity. Samsung SDI launched its battery brand PRiMX that conveys Samsung SDI’s unique identity. PRiMX stands for ‘Prime Battery for Maximum Experience.’ The brand was developed under the three keywords, ‘Absolute Quality,’ ‘Outstanding Performance,’ and ‘Proven Advantage.’ For PRiMX, trademark registration has been completed not only in Korea but also in Europe and is soon to be registered in the U.S.Samsung SDI will apply PRiMX to all batteries it produces to achieve high quality and technology befitting the three keywords. For PRiMX, trademark registration has been completed not only in Korea but also in Europe and is soon to be registered in the U.S.Samsung SDI will apply PRiMX to all batteries it produces to achieve high quality and technology befitting the three keywords. With the launch of PRiMX, Samsung SDI opened a microsite and released a brand introduction video. The video helps viewers easily understand the meaning and characteristics of PRiMX.