HARMAN International, and Samsung SDS, announced plans to jointly market the Samsung Nexshop Automotive Retail Suite, a solution that provides customized dealership experiences for consumers worldwide. In addition, the company’s heritage in professional solutions ranges from stadiums and arenas to government and academic campuses to religious and corporate complexes. With a commitment to designing and delivering elevated, personalized experiences across the entire connected life, HARMAN now will add to its automotive offerings the Samsung Nexshop Automotive Retail Suite, already deployed in more than 350 dealerships. The Nexshop Automotive Retail Suite ensures that personalized information will be delivered to both the consumer and the dealership using interactive screens and virtual reality throughout the buying process—from the moment a consumer checks-in inside the dealership. As an analytics-powered retail solution based on consumer, product and promotional data from various sources, the Nexshop Automotive Retail Suite raises the customer experience to a premium level. In addition to joint marketing and sales activities, HARMAN and Samsung SDS will combine Nexshop with the HARMAN Ignite automotive cloud platform enabling dealerships to continuously add more services to Nexshop, including the ability to capture data from a customer’s online research for a car into the overall purchasing experience.