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    SAP   DE0007164600


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SAP : Hires Ritu Bhargava as Chief Product Officer for SAP Customer Experience; Bob Stutz Retiring After a Trailblazing Career in the Tech Industry

10/25/2021 | 08:14am EST

WALLDORF - SAP SE (NYSE: SAP) today announced that Ritu Bhargava will join SAP on November 15, 2021, to become chief product officer for SAP Customer Experience.

SAP's vision is to help companies enable a cohesive customer experience (CX) across the entire customer lifecycle. With its CX portfolio, SAP is bringing together customer, experience and operational data to deliver unique value to customers.

"During the last months, all businesses have been challenged with the need to reinvent the experience for their customers - to make it personalized, seamless and outstanding", said Christian Klein, CEO of SAP SE. "Companies understand that if they are not competing on experience, they don't stand a chance. Delivering meaningful experiences at scale has become key to stay competitive."

"Ritu brings extensive experience in the enterprise applications and CX space, a strong market focus from both a business and an engineering perspective, and an employee-focused and customer-first mindset," said Thomas Saueressig, member of the Executive Board of SAP SE. "I couldn't think of a better match to strengthen our stellar CX team."

Bhargava joins SAP from Salesforce, where she held various technology leadership positions over the past ten years, most recently heading Salesforce Sales Cloud engineering as a senior vice president. She started her career working as an SAP developer before she went on to work at Oracle for ten years, responsible for financial applications in various roles. Bhargava holds a bachelor's degree in economics and psychology from Lady Shriram College, Delhi University, and an MBA in finance and IT from the University of Lincolnshire, UK. She co-chairs the West Coast Advisory Board for Asian University for Women, a Bangladesh-based nonprofit dedicated to women's education and leadership development.

Bhargava is taking over from Bob Stutz, one of the world's leading experts on customer experience and recognized by Ad Age as one of the Top 25 Marketing Technology Trailblazers, who is retiring after a career of more than 25 years in the tech industry.

"Since Bob rejoined SAP in 2019, he has done a tremendous job in driving our CX business forward," said Saueressig. "There is hardly another tech leader who has shaped CRM and CX in such a unique way over the past 25 years. His visibility in the tech industry and his passion for making every customer experience a great experience is unmatched. We are very happy to have had him onboard over the past few years, and I'm incredibly grateful for everything he has done for our customers and the entire ecosystem."

Visit the SAP News Center. Follow SAP on Twitter at @SAPNews.

Media Contact:
Marcus Winkler, +49 6227 7-67497, marcus.winkler@sap.com, CET
SAP Press Room; press@sap.com

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
© 2021 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.


SAP SE published this content on 25 October 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 25 October 2021 12:13:07 UTC.

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