SATS Ltd. announced that FoodFlix, its venture arm's brand accelerator programme, has sparked collaborations with local hawkers, food & beverage brands and start-ups in Singapore to help them internationalise while expanding the group's portfolio of branded food solutions and non-travel food business. Combining culinary innovation with a collaborative culture, SATS connects SMEs with the resources and know-how to enter new markets and retail channels. SATS has helped homegrown brands such as Song Fa Bak Kut Teh, Bismillah Biryani Restaurant, Kok Kee Wonton Noodle, Qiu Lian Ban Mian, Beach Road Prawn Noodle House and Boon Tong Kee to bring their signature dishes to the skies by adapting and producing them at scale for Singapore Airlines' Singapore Showcase. SATS is also working with brands such as Chew Kee Soy Sauce Chicken, Killiney Group, Soon Heng Pork Noodles, Keng Eng Kee Seafood, Ponggol Nasi Lemak and White Restaurant to extend their reach into retail, aviation and institutional catering channels. SATS has been transforming itself and strengthening its capabilities such as innovation. The FoodFlix programme not only extends and enriches SATS' food solutions and product offerings through partnerships with F&B brands to create new business models, but enables local hawkers to expand by harnessing the company's capabilities, capacity, and distribution network. SATS provides culinary consultation and product innovation opportunities for brand owners to experiment, adapt and scale recipes that are typically cooked on demand, for various channels such as aviation catering, ready-to- eat meals, and food delivery for consumers with consistency and quality. SATS is embarking on a broader collaboration with hawker brands to conserve and promote Singapore's hawker culture which was added to the UNESCO Representative List of the Intangible Cultural Heritage of Humanity in December 2020. For example, FoodFlix has introduced co-branded ready-to-eat products in supermarkets through SATS subsidiary, Country Foods. Consumers are able to enjoy KEK Seafood's signature sauces in the comfort of their homes through Farmpride-KEK Seafood Salted Egg and Coffee Drumettes, and can expect more delicious collaborations in local and overseas supermarkets, convenience stores, and retail chains.
SATS Ltd. is a Singapore-based investment holding company. Its other activities include rental of premises and provision of management services to related companies. Its segments include Food Solutions, Gateway Services and Others. The Food Solutions segment provides mainly inflight and institutional catering, food processing, distribution services and airline laundry services. The Gateway Services segment provides both airport and cruise terminal services. The airport terminal services include airfreight handling services, passenger services, aviation security services, baggage handling services and apron services to its airline customers. On the provision of cruise terminal services, the segment manages and operates Marine Bay Cruise Centre. The Others segment provides rental of premises and other services. It serves various industries, such as airlines, food, education, hospitality, government agencies, events, airfreight and logistics, air transport, healthcare and cruise.
SATS LTD. 
